If loyalty is the coveted grail of retailers when it comes to consumers — in other words, that sticky relationship that keeps ‘em buying — how to score points? Literally. As in points that are accrued and redeemed and which keep both merchants and consumers...
Consumers don’t really spend a lot of time redeeming their rewards. Maybe that’s a function of the programs where paying for points is limited at best — or unexciting at worst. Bridge2 Solutions' Chief Commercial Officer Larry Wine tells PYMNTS’ Karen Webster that the overall value proposition...
The voice-activated assistant is gaining currency with consumers. Use of the devices is growing like gangbusters. Research from eMarketer shows that as many as 35 million Americans will use voice-activated hardware at least once monthly this year, up 128 percent from last year. The two dominant players...
January 11, 2018
If loyalty is the coveted grail of retailers when it comes to consumers — in other words, that sticky relationship that keeps ‘em buying — how to score points? Literally. As in points that are accrued and redeemed and which keep both merchants and consumers happy. Readers of this space know that $160 billion in […]
October 04, 2017
Consumers don’t really spend a lot of time redeeming their rewards. Maybe that’s a function of the programs where paying for points is limited at best — or unexciting at worst. Bridge2...
September 19, 2017
The voice-activated assistant is gaining currency with consumers. Use of the devices is growing like gangbusters. Research from eMarketer shows that as many as 35 million Americans will use voice-activated hardware at least once monthly this year, up 128 percent from last year. The two dominant players of standalone devices, of course, remain Amazon’s Echo speaker and […]
