Brooklinen news and trends

D2C Home Essentials Brand Brooklinen Lands Private Equity Investment

July 01, 2021
D2C Home Essentials Brand Brooklinen Lands Private Equity Investment
Snowe, Simplicity And (Literally) Making Bedding Out Of Air
Retail // March 22, 2019

There is no shortage of direct-to-consumer (DTC) eCommerce firms offering luxurious, hotel-quality sheets to consumers — and doing so at a price that reflects a more middle class-focused approach to normally luxury items. Boll & Branch, Brooklinen and Parachute all offer something in that vein. A new...

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D2C Home Essentials Brand Brooklinen Lands Private Equity Investment

July 01, 2021
Home essentials direct-to-consumer (D2C) brand Brooklinen, which offers products such as sheets and bath towels, has notched an investment from private equity firm Freeman Spogli & Co. Details of the transaction were not released an announcement of the funding. “This year we’ve doubled down on our commitment to provide comfort to our customers, and this investment […]