Build A Bear news and trends

Today in Retail: Walmart Ratchets up Investment in Health, Wellness; Build-A-Bear’s eCommerce Dips
Retail // March 10, 2022

Today in retail, Walmart rolls out new services through its online Wellness Hub, while Build-A-Bear sees eCommerce sales slow. Plus, Instacart introduces new features to support in-store pickers, Peloton introduces a new pricing system, and Duluth Trading shoppers prefer the in-store experience. Walmart Unveils New...

Build-A-Bear Workshop Rolls Out Online Program ‘Workshop Wednesdays’
Retail // April 22, 2020

To provide children and families with entertainment amid the coronavirus pandemic, Build-A-Bear Workshop, Inc. has rolled out its Workshop Wednesdays online program. The online resource offers different activities and ways to stay entertained during the week, according to an announcement. Build-A-Bear President and CEO Sharon Price...

Build-A-Bear Workshop Plans New Locations, Pop-Up Shops
Retail // October 31, 2018

To bring its products to destinations popular with families, Build-A-Bear Workshop plans to open new permanent shops at FAO Schwarz’s new flagship and at four locations of Great Wolf Lodge. In addition, it plans to open seasonal pop-ups at six locations of Bass Pro Shops...

Why Publicity Stunts Go Wrong So Easily
Retail // July 21, 2018

When planning a large-scale marketing push or publicity stunt, it can be easy to overlook the fact that getting attention is hard, and getting positive attention is even harder. Actually managing to grab customers’ attention with whatever eye-popping experiment one is hoping to roll out...

Interviews & Exclusives
Why Publicity Stunts Go Wrong So Easily

July 21, 2018
When planning a large-scale marketing push or publicity stunt, it can be easy to overlook the fact that getting attention is hard, and getting positive attention is even harder. Actually managing to grab customers’ attention with whatever eye-popping experiment one is hoping to roll out is no small feat – particularly in an era when […]

Quick Reads
Toymakers See New Opportunity to Sell to Grown-up Kids

October 10, 2022
At an eCommerce portal geared toward adults, toy maker Hasbro offers items such as a $350 model of a spaceship from Star Wars. Habro Pulse was launched in 2018 and caters to the same audience served by similar portals, products and in-stores events offered by companies and brands like Lego, Build-A-Bear and American Girl — […]

Build-A-Bear Workshop Rolls Out Online Program ‘Workshop Wednesdays’

April 22, 2020
To provide children and families with entertainment amid the coronavirus pandemic, Build-A-Bear Workshop, Inc. has rolled out its Workshop Wednesdays online program. The online resource offers different activities and ways to...

Build-A-Bear Workshop Plans New Locations, Pop-Up Shops

October 31, 2018
To bring its products to destinations popular with families, Build-A-Bear Workshop plans to open new permanent shops at FAO Schwarz’s new flagship and at four locations of Great Wolf Lodge....

Build-A-Bear Bounces Back With New Promotion

July 18, 2018
If it first you don’t succeed, cause mobs to form or a social media explosion to rage, there is really only on thing to do. Try and try again. Thus,...