Building A Better App Playbook news and trends

The Four Features That Spend-Conscious Consumers Want From Mobile Card Apps
Mobile Applications // July 14, 2020

Convincing consumers to designate precious space on their mobile phones to download yet another app can be a tough sell these days. Yet, large shares of consumers would be willing to make room for additional apps that can give them greater control over their spending....

New Data: Why 75 Pct Of Consumers Want More From Card Apps Than They’re Getting
Mobile Applications // June 16, 2020

Banks are well aware that they must do more these days than simply provide their debit and credit card holders with monthly account statements. Just as consumers have come to expect robust mobile banking services, a growing share want mobile tools to help them control...

Interviews & Exclusives
The Four Features That Spend-Conscious Consumers Want From Mobile Card Apps

July 14, 2020
Convincing consumers to designate precious space on their mobile phones to download yet another app can be a tough sell these days. Yet, large shares of consumers would be willing to make room for additional apps that can give them greater control over their spending. PYMNTS research has shown that approximately 40 percent of consumers […]