Speed is the name of the game in the eCommerce industry. The less time it takes shoppers to complete the checkout process, the less likely they are to abandon their carts and the higher the conversion rates a site is likely to have. The trouble...
February 09, 2021
Buy buttons — click-to-purchase payment innovations that have reduced checkout times by as much as 50 percent — have remained nearly ubiquitous among leading retailers since PYMNTS began tracking them in 2016. However, the past year saw a dramatic shift with a record 76 percent of all retailers offering them in Q4 2020. Buy buttons […]
