Buybuy Baby news and trends

Brands Unveil Live Events as Consumers Spend More on Experiences
Retail // June 18, 2024

As consumers splurge on experiences while being more conservative in their retail spending, brands are finding that if they want to capture the public’s enthusiasm — and by doing so, their spending power — they may want to get into the live event space. Netflix,...

The One Thing All Parents Have In Common: They Don’t Scrimp on Baby Products
Retail // June 13, 2024

As consumers look for ways to cut back their retail spending, many are willing to make sacrifices on product quality, but not when it comes to buying products for their babies. By the Numbers For the PYMNTS Intelligence report “Consumer Inflation Sentiment Report: Consumers Cut...

4 in 10 Omnichannel SMBs Use eCommerce to Reach New Markets
SMBs // April 11, 2024

As small and medium-sized businesses (SMBs) on Main Street, USA increasingly make their offerings available online, many are looking to digital channels to expand to new areas, PYMNTS Intelligence findings reveal. By the Numbers The PYMNTS Intelligence study “Main Street Health Survey Q4 2023: eCommerce...

Buybuy Baby Uses Expert Curation to Compete With Amazon
Retail // March 27, 2024

As specialty retailers are challenged to find ways to hold their own against retail giants such as Amazon, Buybuy Baby is leaning on its specialty selection to keep customers coming back to its digital and physical stores. Raina Khumush, director of marketing and digital, explained in an interview...

Interviews & Exclusives
Buybuy Baby CEO Shares What Went Wrong and What They’re Changing

November 27, 2023
Earlier this year, the baby retailer buybuy BABY closed and liquidated 115 locations due to the bankruptcy of its parent company, Bed Bath & Beyond.  Nevertheless, under new ownership, the once-troubled brand is staging a comeback. Today, buybuy BABY is reemerging with 11 stores, a revamped website, and a fresh business strategy.  In an interview with […]

Quick Reads
Buybuy Baby Shutters Stores by Year’s End to Go Digital-Only

October 18, 2024
Buybuy Baby’s brick-and-mortar comeback seems to be short-lived. The baby retailer — which had been part of Bed Bath and Beyond — closed and liquidated 115 locations last year as its parent went bankrupt. Months later, it announced a new strategy and the opening of 11 new stores. Now, that strategy seems to have shifted […]

Buybuy Baby Draws Interest Amid Bed Bath & Beyond Bankruptcy

June 02, 2023
Buybuy Baby, the baby gear retailer owned by Bed Bath & Beyond, has caught the attention of at least two bidders as its parent company works to auction off its...

Bed Bath & Beyond Adds App, Registry, Rewards to Turnaround Efforts

September 29, 2022
A new app, a baby registry and a rewards program are among the latest services announced or introduced by Bed Bath & Beyond in its efforts to turn around its...

Bed Bath & Beyond Debuts Same-Day Delivery

September 29, 2020
In a move that expands omnichannel shopping offerings for shoppers ahead of the holiday season, Bed Bath & Beyond Inc. has rolled out same-day delivery from buybuy BABY and Bed...