C3 news and trends

Digital Restaurant Firm C3 Parlays Virtual Brands Into Food Service Empire
Restaurant innovation // October 12, 2023

Digital restaurant company C3 is expanding well beyond its ghost kitchen origins to brick-and-mortar locations, private jet food service, and most recently, an in-airport food hall. The food service company — founded and led by hospitality mogul Sam Nazarian, CEO of nightclub and restaurant group...

Sam Nazarian Reportedly Acquiring Nextbite as Delivery Takes a Hit
Acquisitions // June 14, 2023

Hospitality mogul Sam Nazarian, CEO of nightclub and restaurant group SBE, is reportedly stepping up his ghost kitchen efforts even as consumers pull back on restaurant delivery in the face of rising prices. Nazarian, who has been operating in the virtual brand space for years...

Restaurant Roundup: Robotic Delivery Expands as eCommerce Comes for Breakfast
Restaurant Roundup // October 29, 2021

Robotic food delivery is becoming increasingly common. C3 by SBE, the Beverly Hills-based food tech company behind 40 virtual and physical restaurant brands, announced Thursday (Oct. 28) that it is partnering with delivery robot creator Coco for remote-controlled fulfillment. The partnership is meant to increase...

Restaurant Roundup: Red Robin Struggles To Take Flight
Restaurant Roundup // August 20, 2021

As many major restaurant chains surpassed their pre-pandemic sales in Q2, seizing on consumers’ pent-up demand for restaurant dining, Red Robin did not fare so well. Restaurant sales were down 10 percent from Q2 2019, the company announced Wednesday (Aug. 18) and net loss totaled...

Interviews & Exclusives
C3 IoT Sees The Fourth IT Revolution

September 14, 2016
C3 IoT sees a fourth IT revolution from integrated platforms, Big Data and the application of machine learning. We caught up with Ed Abbo, president and chief technology officer, to discuss C3 IoT’s recent funding round of $70 million and the challenges that cybersecurity and fraud are posing to mobile devices and the IoT.

Quick Reads
Shopping Mall Food Courts Getting Delivery Boost With Ghost Kitchens

July 06, 2021
Shopping mall food courts are getting a boost from the ghost kitchen movement spawned by the pandemic, with delivery an important revenue driver as life returns to a new normal, The Wall Street Journal reported on Tuesday (July 6). Sam Nazarian moved from being a hotel lifestyle entrepreneur to a ghost kitchen pioneer and launched Creating Culinary Communities (C3) […]

Ghost Kitchens Take Over Shuttered US Eateries

April 15, 2020
With the COVID-19 pandemic impacting the restaurant business, other companies are coming up with plans to breathe new life into unused kitchens. SBE Entertainment Group is serving up “ghost kitchens”...