Consumers who use card-linked shopping offers, which provide special savings or rewards attached to a merchant or product, return for more — most do. But what about the 21% of past users who never return? PYMNTS Intelligence finds that if those who used these offers...
Recent announcements from some marquee names in financial services, and commercial partnerships, underscore the use of data, down to the consumer level, in crafting ever-more-relevant card-linked offers. In doing so, the traditional players make the leap, digitally, even further into data analytics. In just the...
Card-linked offers — promotions intended to entice consumers to use their credit and debit cards — are incredibly popular with consumers. That is, once they use them. According to PYMNTS Intelligence’s report “Card-Linked Offer Growth Hinges on First-Time Users,” after their first experience with card-linked...
Card-linked offers — those special promotions designed to encourage consumers to use their credit and debit cards at specific locations or for specific items — are used by about 2 in 5 cardholders. As PYMNTS Intelligence found in researching “Card-Linked Offer Growth Hinges on First-Time...
June 11, 2024
Card-linked offers — the coupon-like incentive programs that reward credit and debit card holders for using their cards — are highly popular with consumers who take advantage of the programs. According to PYMNTS Intelligence research, 79% of current card-linked offer users plan to continue using them in the future. And, as we report in “Card-Linked […]
May 29, 2024
Consumers who use card-linked shopping offers, which provide special savings or rewards attached to a merchant or product, return for more — most do. But what about the 21% of...
May 22, 2024
Recent announcements from some marquee names in financial services, and commercial partnerships, underscore the use of data, down to the consumer level, in crafting ever-more-relevant card-linked offers. In doing so,...
May 13, 2024
Card-linked offers — promotions intended to entice consumers to use their credit and debit cards — are incredibly popular with consumers. That is, once they use them. According to PYMNTS...
March 25, 2016
It appears that more and more consumers are getting better connected with loyalty programs by linking their cards to them. Yesterday (March 24), the CardLinx Association released new data from the 2016 Annual Card-Linking Industry Survey showing that 50 percent of respondents (consisting of merchants, payment companies, publishers and card-linked technology companies) reported a 50 […]
October 26, 2015
edo Interactive, an advertising technology provider, and SaveAround, a merchant offers provider, announced today (Oct. 26) at Money20/20 a new partnership to integrate SaveAround’s deals platforms to more than 40 million cardholders in...
September 23, 2015
edo Interactive, an advertising technology innovator, has announced a strategic partnership with Rewards Network — an operator of dining rewards programs — which allows the duo to team up on...
