Card Linked Rewards news and trends

Consumers’ Love of Cash Back Offers Merchants Opportunity to Increase Store Card Use
Loyalty & Rewards // October 30, 2023

For merchants looking to enhance customer engagement and maintain a competitive edge in a highly competitive market, loyalty programs are a vital asset. In fact, these programs, many tied to store or co-branded credit cards, can be used as a strategic tool to keep cardholders...

Interviews & Exclusives
Card-Linked Offers Shape Data Access and Personalized Offers for Restaurants

April 26, 2024
With Small Business Week coming up April 29, it’s a good time to focus on the restaurant sector, because according to industry data, 90% of restaurants meet the criteria. In fact, 70% of them are single-unit operations. And when you’re dealing with the changing dining and payment preferences of the consumer, restaurants need to get as much data and […]