Card Linking news and trends

Are Card-Linked Offers Reemerging?
Merchant Innovation // May 25, 2017

The CardLinx Association released new data from the 2017 Card-Linking and O2O Industry Annual Survey, which showed 50 percent growth in online-to-offline ads. A press release explained that the new data is sourced from the largest merchants, payment companies, digital publishers and card-linked technology companies, including CardLinx members...

Quick Reads
Fidel Targets US Market In Expansion Of Card-Linking Technology

July 16, 2020
U.K.-based Fidel, which builds out tech infrastructure for card-based loyalty reward programs, is jumping across the pond to expand into the U.S. market, while also appointing a new executive to lead the effort. The FinTech announced on Thursday (July 16) that it has opened a New York office, a decision that follows similar moves in […]

Are Card-Linked Offers Reemerging?

May 25, 2017
The CardLinx Association released new data from the 2017 Card-Linking and O2O Industry Annual Survey, which showed 50 percent growth in online-to-offline ads. A press release explained that the new data is sourced...