While Sears Roebuck gets all the credit for inventing the mail order catalog business in the United States, in historical terms they were actually a bit late to the game. The first catalogs date back to the Middle Ages, when people used them to buy...
Among the main virtues of this golden era of eCommerce and digital payments is speed. Seemingly instant access to extremely specific product pages. Quick browsing. Fast checkout and transactions — the fewer buttons the better. Have-it-yesterday delivery. Sometimes, though, that ideal of speed can and even...
IKEA announced that it will commemorate its 75th anniversary this year with a limited-time IKEA Inspiration Experience in New York and Chicago. This free, interactive pop-up event is designed to both surprise and delight IKEA fans by simultaneously allowing them to “step into” room settings...
Hoping to capitalize on the latest data trends that show print catalogs turn shoppers’ eyes toward the Web, J.C. Penney is bringing back its own catalog for the first time in five years. In a tradition dating back to 1963, the retailer’s largest catalog ever...
January 21, 2015
Hoping to capitalize on the latest data trends that show print catalogs turn shoppers’ eyes toward the Web, J.C. Penney is bringing back its own catalog for the first time in five years. In a tradition dating back to 1963, the retailer’s largest catalog ever hit 1,000 pages, according to The Wall Street Journal; the […]
