Catalogs news and trends

How (And Why) Major Retailers Are Embracing Print Catalogs Again
Retail // December 04, 2019

The holiday season is the time for nostalgia and tradition, and that is the case here at PYMNTS, where even amid our coverage of the newest retail trends, we sometimes get the warm-and-fuzzies. It led us to wonder, going into the heart of the fourth...

Why, In The eCommerce Era, Catalogs Are Cool Again
Retail // November 16, 2019

While Sears Roebuck gets all the credit for inventing the mail order catalog business in the United States, in historical terms they were actually a bit late to the game. The first catalogs date back to the Middle Ages, when people used them to buy...

For eCommerce Content, It’s Experiences Over Speed
eCommerce // February 27, 2019

Among the main virtues of this golden era of eCommerce and digital payments is speed. Seemingly instant access to extremely specific product pages. Quick browsing. Fast checkout and transactions — the fewer buttons the better. Have-it-yesterday delivery. Sometimes, though, that ideal of speed can and even...

IKEA Launches Inspiration Experience In Select Cities
Retail // August 06, 2018

IKEA announced that it will commemorate its 75th anniversary this year with a limited-time IKEA Inspiration Experience in New York and Chicago. This free, interactive pop-up event is designed to both surprise and delight IKEA fans by simultaneously allowing them to “step into” room settings...

Quick Reads
JC Penney E-Commerce Strategy Turns Back To Catalogs

January 21, 2015
Hoping to capitalize on the latest data trends that show print catalogs turn shoppers’ eyes toward the Web, J.C. Penney is bringing back its own catalog for the first time in five years. In a tradition dating back to 1963, the retailer’s largest catalog ever hit 1,000 pages, according to The Wall Street Journal; the […]