America’s new “it couple” seems to be single-handedly creating an economic boom for every company they shop at, and whether the two are in it for the long haul or destined to become the next Taylor breakup album, brands are thrilled to reap the benefits...
Snoop Dogg and Petco have teamed up for a new pet health ad campaign that features the rapper portraying a humanized version of a Doberman pinscher. Through the campaign, Snoop Dogg highlights his preferred choices from Petco’s selection of treats, toys and beds, aiming to...
The proliferation of celebrity-backed brands in recent years has led to a saturation of the market, resulting in a diminishing impact on audience engagement. Celebrities, acknowledging this shift, are now exploring the realm of in-store experiences as a strategic approach to revitalizing their brands. By...
Hip-hop artists Jay-Z has made it onto Forbes’ 2023 Billionaires List thanks to his savvy investments in a range of consumer-focused industries. According to Forbes, Jay-Z’s current net worth is $2.5 billion, which has more than doubled since he was named hip-hop’s first billionaire back...
January 17, 2020
With her new adidas x Ivy Park activewear collection, which gets its start online and in Adidas stores at midnight, Adidas is betting on pop icon Beyoncé. Her Ivy Park collection first launched in 2016 with Topshop, but the pop singer subsequently acquired full control of the brand, CNBC reported. Beyoncé said in a statement, […]
November 18, 2019
As part of a wave of fledgling cosmetics lines capitalizing on social media and celebrity founders, Kylie Jenner’s Kylie Cosmetics is on pace for approximately $200 million in sales this year....
September 03, 2019
Champion boxer Manny Pacquiao announced the launch of his own cryptocurrency at a free concert in Manila, The Verge reported on Monday (Sept. 2). Called the “Pac,” it will allow...
December 22, 2015
LeBron James’ personal financial outlook looks pretty solid. This week, the sports world — which has seen more and more handsome royalties paid out to its star players by big...
