Celebrity Endorsement news and trends

Beyonce And Adidas Partner Up For Apparel, Shoe Line
Retail // April 04, 2019

Soon all the single ladies (and the non-single ones) will be able to buy Adidas-branded Beyoncé clothes and shoes. Bloomberg reported on Thursday (April 4) that the singer had partnered up with the sportswear company as Adidas attempts to make its casual fashion line more...

Interviews & Exclusives
How ‘Contact Us’ And The Kardashians Ignited Afterpay In The US

January 20, 2020
Never underestimate the value of the “Contact Us” form that every merchant and service provider places somewhere on its website — because no one knows who is going to end up on the other side of it. In the case of Afterpay, the buy now pay later (BNPL) payment services platform, it turned out to […]

Quick Reads
Beyonce And Adidas Partner Up For Apparel, Shoe Line

April 04, 2019
Soon all the single ladies (and the non-single ones) will be able to buy Adidas-branded Beyoncé clothes and shoes. Bloomberg reported on Thursday (April 4) that the singer had partnered up with the sportswear company as Adidas attempts to make its casual fashion line more appealing to a younger generation. Beyoncé previously had a partnership […]