Banks need new revenue streams. Retailers (and other businesses operating with razor-thin margins) need to fine-tune their go-to-market strategies and gain higher returns on marketing and advertising spend. To that end, J.P. Morgan Chase’s launch of its media platform signals the value of transaction-level data in crafting targeted...
J.P. Morgan Chase unveiled its latest venture, a retail media network called Chase Media Solutions, Wednesday (April 3), marking a move toward personalized advertising within the banking sector. Retail media networks have become a fixture, as retail giants, including Walmart and Amazon, have capitalized on these networks to sell advertisements...
Chase is reportedly getting deeper into the world of retail media. The banking giant’s new Chase Media Solutions unit will let advertisers target Chase customers with discounts and deals related to their spending history, The Wall Street Journal (WSJ) reported Wednesday (April 3). As the report notes, this...
May 22, 2024
Recent announcements from some marquee names in financial services, and commercial partnerships, underscore the use of data, down to the consumer level, in crafting ever-more-relevant card-linked offers. In doing so, the traditional players make the leap, digitally, even further into data analytics. In just the latest example, Experian, which, arguably, most consumers know as a […]
April 09, 2024
Banks need new revenue streams. Retailers (and other businesses operating with razor-thin margins) need to fine-tune their go-to-market strategies and gain higher returns on marketing and advertising spend. To that...
April 03, 2024
Chase is reportedly getting deeper into the world of retail media. The banking giant’s new Chase Media Solutions unit will let advertisers target Chase customers with discounts and deals related to their spending history, The Wall Street Journal (WSJ) reported Wednesday (April 3). As the report notes, this puts Chase in the company of a range of businesses […]
