By partnering with major grocers such as Albertsons, contextual commerce platform Chicory is expanding eGrocery audiences, enabling retailers to reach new customers across more parts of their web browsing routines. In an interview with PYMNTS following the platform’s announcement of its partnership with the grocery giant, Nick Minnick, vice president of...
Among consumers who make purchases from social media, PYMNTS research shows, food and beverage shoppers disproportionately turn to YouTube to find inspiration and products. By the Numbers For PYMNTS’ study “Tracking the Digital Payments Takeover: Monetizing Social Media Edition,” created in collaboration with Amazon Web Services,...
As consumers seek budget-friendly alternatives to dining out, shoppable recipes are catching on, according to Chicory. The contextual commerce platform, which announced last month the expansion of its partnership with publishing giant Hearst to offer all its ad solutions across 17 of the media company’s...
Warner Bros. Discovery (WBD) is tapping contextual commerce to further monetize its recipe content. The media giant is partnering with eCommerce solution provider Chicory, which integrates shopping ability into content, to enable consumers to purchase ingredients from its food-centric sites, FoodNetwork.com, Food.com and CookingChannelTV.com, per...
