Children news and trends

PYMNTS Data Shows Married Parents Driving Retail Trends
Retail // July 24, 2024

Married parents are emerging as the leading demographic for apparel retailers, demonstrating a preference for clothing and accessories purchases compared to other household types, and merchants are adapting accordingly. By the Numbers  “The Last Transaction: Family Spending Habits Reveal Merchant Opportunities in Retail and Travel,”...

Protecting Kids From Metaverse Marketing Is No Game
Metaverse // October 11, 2022

Regulators in the U.S., the U.K. and the EU have each recently called for a crackdown on digital ads targeting kids, blaming big tech for not doing enough to prevent young people from seeing ads and other marketing messages promoting things ranging from sugary, high-calorie...

Educational-Toy Company Learning Resources Pivots Into Content
Retail // April 23, 2020

For the past 25 years, parents have known Learning Resources as the company that makes those toy cash registers. And in today’s work-at-home world, parents may know it as one of the companies helping to keep the family sane. But Learning Resources says that above...

Revolut Rolls Out Banking App For Kids
Financial Inclusion // March 17, 2020

With new mobile app Revolut Junior, global finance platform Revolut wants to get children into the money business, according to a press release. Revolut Junior will be targeted at children from the ages of 7 to 17, and will aim to teach them about finances,...

Interviews & Exclusives
Debit Cards For Kids — It’s A Thing

August 27, 2019
Paying out a kid’s allowance may not sound like a major payments hurdle to clear, but for Greenlight Co-Founder, CEO and father of four Tim Sheehan it was enough of a pain point that he built an entire app-based debit product to solve it. And realized in the process that not only did he have a tool to help parents pay their kids, but also one that could teach them about when to spend, and when to save.

Quick Reads
Amazon Refreshes Catalog of Kid-Focused Content on Amazon Kids+

August 23, 2024
Amazon is updating its kid-focused content service, Amazon Kids+, to include new shows, books, podcasts and games, the company said in a Friday (Aug. 23) press release. “We’re constantly refreshing our catalog and making sure that we keep delivering new titles that keep kids really excited,” Jon Lyon, leader of the content and business development teams at […]

Revolut Rolls Out Banking App For Kids

March 17, 2020
With new mobile app Revolut Junior, global finance platform Revolut wants to get children into the money business, according to a press release. Revolut Junior will be targeted at children...

YouTube To Stop Targeting Kids With Video Ads

August 20, 2019
YouTube is proposing to stop advertisements that target videos watched by kids in a bid to satisfy both regulators and consumer groups. According to Bloomberg, the Federal Trade Commission has...

Messenger Kids App Found To Have Security Flaw

July 23, 2019
Facebook has been hit with another security issue — this time involving its Messenger Kids app. The Verge reported that the social media giant has been shutting down group chats...