Christmas Day news and trends

In-App Spending Up 12.3 Percent On Christmas Day

January 02, 2018
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In-App Spending Up 12.3 Percent On Christmas Day

January 02, 2018
Spending on in-app purchases jumped 12.3 percent on Monday (Dec. 25), with consumers around the globe spending money on in-app purchases, subscriptions and premium apps. That’s according to marketing intelligence provider Sensor Tower Store Intelligence, which found Apple’s App Store and Google’s Google Play store had combined sales of $196 million on Christmas Day. The […]