Churn news and trends

Subscription Businesses Want Better Tools to Reverse the Churn Trend
Subscriptions // February 17, 2023

“A failed payment disrupts the connection and trust between the subscription provider and the subscriber,” Vindicia Head of Customer Success Meena Srinivasan told PYMNTS. Not only do these breakups give customers an opportunity to explore alternate options that are available in the market, but she...

Auto-Renewal Warnings Drive More Subscription Firms to Data-Based LTV Strategies
Subscription Commerce // January 19, 2023

Subscription businesses must do a better job of locking in loyalty and rely less on tactics like auto-renewals that regulators dislike. This, as the Consumer Financial Protection Bureau (CFPB) issued a stern warning to subscription merchants in a Thursday (Jan. 19) press release that opened...

Is Data the Cure-All for Subscription Retention and Churn?
Subscriptions // November 17, 2022

As pretty much any retailer and brand can attest, acquiring and retaining subscription customers in a good economy — particularly high-value ones — is no easy task, but when the hardship of headwinds is added in, the job gets even tougher. However, if certain steps...

Deep Dive: How Box Subscriptions Can Lean On Convenience, Smooth Payments To Keep Customers Engaged
Subscription Commerce // June 22, 2021

Subscription boxes offering monthly deliveries of goods to consumers’ doorsteps were on the rise even before uptake increased after the spring of 2020. These membership boxes provide niche products tailored to individual preferences in a wide range of prices. Subscriptions had risen 17 percent annually for...

Interviews & Exclusives
AI Turns Streaming Video Search Into Churn-Reducing Conversations

May 16, 2024
Streaming platforms have transformed the content and digital entertainment landscape. Platforms like Netflix, Amazon Prime Video, Hulu, and many others all offer subscribers access to thousands of movies, TV shows, documentaries and other forms of entertainment. While this abundance of options might seem like a good thing, it can overwhelm users and make it difficult […]

Subscription Businesses Want Better Tools to Reverse the Churn Trend

February 17, 2023
“A failed payment disrupts the connection and trust between the subscription provider and the subscriber,” Vindicia Head of Customer Success Meena Srinivasan told PYMNTS. Not only do these breakups give...

Is Data the Cure-All for Subscription Retention and Churn?

November 17, 2022
As pretty much any retailer and brand can attest, acquiring and retaining subscription customers in a good economy — particularly high-value ones — is no easy task, but when the...

All About The Bundles: Subscription Firms Package Data And Customization To Build Trust

January 22, 2021
The subscription business is all about the bundles. For years “unbundling” disparate elements of subscription offers were all the rage when it came to reaching consumers. The concept of “bundle”...

Quick Reads
Uber, Lyft Struggle To Keep Drivers On Board

May 12, 2019
With Uber and Lyft now publicly traded companies, the two are facing pressure from investors to grow at a fast clip, which means hiring and retaining more drivers. According to a report in The Wall Street Journal, both Uber and Lyft, which saw their stocks fall after their initial public offerings, are placing recruiting and […]