Cmo news and trends

Kohl’s Names Greg Revelle Of Best Buy As CMO
News // April 11, 2017

Retailer Kohl’s announced Monday (April 10) that it named Greg Revelle as chief marketing officer. In a press release Kohl’s said Revelle will be responsible for the department store chain’s marketing organization and overall marketing strategy, including the company’s focus on driving customer engagement through...

Madison Reed Announces New Funding And CMO
Retail // February 10, 2017

Called by some the Warby Parker of hair color, Madison Reed has announced $13 million in new venture capital funding and a newly hired CMO. To obtain funding, Madison Reed upped their game on several fronts, including airing QVC spots and debuting a chatbot and a...

Twitter Brings Ex-Amex Exec Aboard
Mobile Commerce // January 27, 2016

The Twitter executive saga continues as the company said on Tuesday (Jan. 26) that it has named Leslie Berland as the new chief marketing officer in the wake of a management shakeup over the weekend that left several of the company’s top spots vacant. Bloomberg reported that...

Quick Reads
Uber COO And CMO Switch Out

June 09, 2019
Two big C-Suite positions announced they were stepping down from Uber last week. Chief Operating Officer (COO) Barney Harford and Chief Marketing Officer (CMO) Rebecca Messina will both be leaving the company. CEO Dara Khosrowshahi told employees in a company-wide email that the progress the firm has made gives him additional time to take a […]

Kohl’s Names Greg Revelle Of Best Buy As CMO

April 11, 2017
Retailer Kohl’s announced Monday (April 10) that it named Greg Revelle as chief marketing officer. In a press release Kohl’s said Revelle will be responsible for the department store chain’s...

Twitter Brings Ex-Amex Exec Aboard

January 27, 2016
The Twitter executive saga continues as the company said on Tuesday (Jan. 26) that it has named Leslie Berland as the new chief marketing officer in the wake of a...