Co Branded Cards news and trends

Co-Branded Credit Card Holders Seek Perks From Retailers
Credit Cards // May 10, 2024

Among consumers turning to co-branded credit cards to maximize their rewards, the lion’s share want these perks from their favorite retailers, PYMNTS Intelligence research shows. By the Numbers The recent report “The Role of Strategic Partnerships in Consumer Credit Cards,” a PYMNTS Intelligence and Elan...

CFPB Official Urges Consumers to Consider Small Credit Card Issuers
Credit Cards // May 08, 2024

Consumers should proceed with caution when selecting their next credit card, according to a recent blog post from the Consumer Financial Protection Bureau (CFPB). In the post, Julie Margetta Morgan, the CFPB’s associate director of research, monitoring and regulations, reminds readers that the top 10 credit card companies alone...

Are Co-Branded Credit Cards Facing an Existential Crisis?
Consumer Finance // May 07, 2024

General-purpose credit cards dominate the consumer credit card landscape. In fact, about 2.5 times more consumers hold general-use credit cards than either co-branded credit or store cards, with substantially wider gaps among lower-income consumers and those in younger age groups. Moreover, cardholders who have both...

J.Crew Forms Credit Card Partnerships With Mastercard and Synchrony
Partnerships // November 29, 2023

Apparel seller J. Crew has launched a multi-year credit card program with Synchrony and Mastercard. The collaboration, announced Wednesday (Nov. 29), will see J. Crew and Synchrony team to launch a private label credit card program, and then work with Mastercard to introduce a co-branded credit card designed for J.Crew and J.Crew...

Interviews & Exclusives
Are Co-Branded Credit Cards Facing an Existential Crisis?

May 07, 2024
General-purpose credit cards dominate the consumer credit card landscape. In fact, about 2.5 times more consumers hold general-use credit cards than either co-branded credit or store cards, with substantially wider gaps among lower-income consumers and those in younger age groups. Moreover, cardholders who have both types of cards tend to reach for the latter more […]

Quick Reads
i2c and Affiniti Partner on Trade Association Co-Branded Credit Programs

June 03, 2024
i2c and Affiniti Finance said Monday (June 3) that they are providing trade associations with credit programs that include features and rewards specific to each industry. Their offering, which was launched in the first quarter, enables trade association partners to offer co-branded, association-endorsed credit programs to small businesses, the companies said in a Monday press […]

J.Crew Forms Credit Card Partnerships With Mastercard and Synchrony

November 29, 2023
Apparel seller J. Crew has launched a multi-year credit card program with Synchrony and Mastercard. The collaboration, announced Wednesday (Nov. 29), will see J. Crew and Synchrony team to launch a private label credit card program, and...