Connected Consumer news and trends

‘High Tech’ Consumers Own an Average of 12 Devices
Connected Economy // January 09, 2022

Over the past several months, we at PYMNTS have tracked the habits and tech preferences of several “connected personas” forming the bedrock of the connected economy that is currently taking shape. See also: 73 Million US Consumers Are Already Living in the Connected Economy Sift...

Interviews & Exclusives
Home is Where the Heart – and a Lot More Connected Devices – Are Today

October 07, 2022
Digital engagement is on the upswing — provided you’re gainfully employed.  And among the most “wired” conduits of daily life, well, that would be home sweet home. In the latest monthly excursion into the Connected Economy, where we survey a population-based sample of roughly 2,500 U.S. consumers, we’ve calculated that the overall growth of connectivity […]