Apple is adding new offerings to its Fitness+ service as wellness subscriptions look to capture the post-New-Year’s-resolutions surge in engagement. The tech giant on Thursday (Jan. 4) announced the addition of new meditations and workouts to the subscriptions service, including some with high-profile celebrity partners such as...
Peloton Interactive is reportedly grappling with a decline in revenue and growth forecasts. UBS analysts, led by Arpine Kocharyan, have revised the fitness equipment and digital media company’s price target from $8 to $4 due to mounting uncertainty surrounding Peloton’s subscription growth, Seeking Alpha reported Monday (Sept. 25). Data...
Peloton announced on Tuesday (Aug. 22) a partnership with the University of Michigan to support the fitness of students, athletes and alumni. The partnership, facilitated by LEARFIELD, a media and technology services leader in intercollegiate athletics, designates Peloton as the official Connected Fitness Partner of...
During the pandemic, fitness apparel retailer Lululemon purchased a connected fitness company called Mirror in 2020 as a way reach cooped-up consumers. Later renamed Lululemon Studio, the $500 million decision was driven by the surging demand for at-home fitness equipment and the shift in consumer...
May 26, 2021
The gym as we know it is not built for customer success – something that most consumers will readily attest to, given how few times they went to the gym after joining it. The data backs this up. In 2019 (the last “normal” year of gym attendance), more than 62.5 million gym members visited the gym […]
July 01, 2020
In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for an impressive $500 million. The...
August 29, 2019
Peloton is coming to market with its IPO. A look at the S-1 filing reveals an embrace of the razor/razor blade model that melds (pricey) exercise hardware with content (classes...
September 25, 2023
Peloton Interactive is reportedly grappling with a decline in revenue and growth forecasts. UBS analysts, led by Arpine Kocharyan, have revised the fitness equipment and digital media company’s price target from $8 to $4 due to mounting uncertainty surrounding Peloton’s subscription growth, Seeking Alpha reported Monday (Sept. 25). Data from July revealed a negative trend in total interactive visits […]
August 22, 2023
Peloton announced on Tuesday (Aug. 22) a partnership with the University of Michigan to support the fitness of students, athletes and alumni. The partnership, facilitated by LEARFIELD, a media and...
September 28, 2022
Lululemon has rolled out a new platform offering more content and products for members, called lululemon Studio, a press release said. It will use connections with in person, at home...
September 13, 2022
Less than 24 hours after the announcement that two co-founders had left the company, connected-fitness pioneer Peloton unveiled a new nationwide rental program Tuesday (Sept. 13) to substantially reduce the...
