Connected Fitness news and trends

Kindle eBooks Now Accessible Through Select Peloton Products
Fitness // August 20, 2024

Users of select Peloton products can now read their Kindle books on the screens of those products while exercising. This new feature is available to Peloton members in the United States, the United Kingdom, Canada, Australia, Austria and Germany on their Bike, Bike+, Tread or...

Peloton Layoffs Point to Economic Pressures on Connected Fitness Marketplace 
Earnings // May 02, 2024

Peloton made headlines on Thursday (May 2) as it announced the launch of restructuring efforts, including laying off approximately 400 employees — about 15% of its global workforce — and reducing its retail showroom footprint to mitigate costs.  This announcement, coinciding with its Q3 fiscal year earnings report,...

Apple Expands Fitness+ Offerings as Wellness Subscriptions Seek New Year’s Boost
Fitness // January 04, 2024

Apple is adding new offerings to its Fitness+ service as wellness subscriptions look to capture the post-New-Year’s-resolutions surge in engagement. The tech giant on Thursday (Jan. 4) announced the addition of new meditations and workouts to the subscriptions service, including some with high-profile celebrity partners such as...

UBS Lowers Peloton Price Target Amid Uncertainty Around Subscription Growth
Subscription Commerce // September 25, 2023

Peloton Interactive is reportedly grappling with a decline in revenue and growth forecasts. UBS analysts, led by Arpine Kocharyan, have revised the fitness equipment and digital media company’s price target from $8 to $4 due to mounting uncertainty surrounding Peloton’s subscription growth, Seeking Alpha reported Monday (Sept. 25). Data...

Interviews & Exclusives
Peloton Confronts Subscription Declines Amid Strategic Shifts

August 22, 2024
Despite a solid financial footing and promising strategic innovations, Peloton’s fourth-quarter results reported Thursday (Aug. 22) expose a troubling reality: a dramatic plunge in subscription numbers. The company’s ambitious upgrades to its product and content have failed to counteract a steep decline in both Connected Fitness and app subscriptions, casting a shadow over its otherwise stable […]

Is The Physical Gym Business Model Broken?

May 26, 2021
The gym as we know it is not built for customer success – something that most consumers will readily attest to, given how few times they went to the gym...

Why Lululemon’s $500M Mirror Deal Is A Muscular Move Into ‘Contextual Commerce’

July 01, 2020
In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for an impressive $500 million. The...

Peloton’s IPO To Test Subscription Model’s Fitness

August 29, 2019
Peloton is coming to market with its IPO.  A look at the S-1 filing reveals an embrace of the razor/razor blade model that melds (pricey) exercise hardware with content (classes...

Quick Reads
Kindle eBooks Now Accessible Through Select Peloton Products

August 20, 2024
Users of select Peloton products can now read their Kindle books on the screens of those products while exercising. This new feature is available to Peloton members in the United States, the United Kingdom, Canada, Australia, Austria and Germany on their Bike, Bike+, Tread or Tread+, Amazon said in a Tuesday (Aug. 20) press release. […]

UBS Lowers Peloton Price Target Amid Uncertainty Around Subscription Growth

September 25, 2023
Peloton Interactive is reportedly grappling with a decline in revenue and growth forecasts. UBS analysts, led by Arpine Kocharyan, have revised the fitness equipment and digital media company’s price target from $8 to...

Peloton Becomes Official Fitness Partner of University of Michigan Athletics

August 22, 2023
Peloton announced on Tuesday (Aug. 22) a partnership with the University of Michigan to support the fitness of students, athletes and alumni. The partnership, facilitated by LEARFIELD, a media and...

Lululemon Looks to Fill Peloton Home Fitness Void

September 28, 2022
Lululemon has rolled out a new platform offering more content and products for members, called lululemon Studio, a press release said. It will use connections with in person, at home...