Consumer Journey news and trends

The Greatest Mobile Opportunity Might Be Email
Retail // May 12, 2016

As retailers scramble to implement “the next big thing” in connecting with consumers — mobile, social, anything that’s new — they might be missing an even greater opportunity right under their noses. According to a new study, that old saw email, in many cases, is...

Interviews & Exclusives
Solving Digital ID Verification’s ‘Existential Crisis’

October 24, 2018
There's a tug of war when it comes to digital ID verification — a tug of war between the customer experience and reducing fraud. Socure Co-founder Johnny Ayers tells PYMNTS that AI-based identity risk scoring can balance those demands by improving acceptance rates, cutting down on manual processes, slashing fraud and reducing false-positives.