Consumer Packaged Goods news and trends

Kraft Heinz Sales Dip as Lower-Income Consumers Feel Squeezed
Earnings // May 01, 2024

Cautious lower-income consumers and slower restaurant sales are squeezing Kraft Heinz. The packaged food product company on Wednesday (May 1) released earnings showing a 1.2% drop in sales, driven by lower-income consumers spending less at both the supermarket and on meals away from home. The company said...

Mondelez Sees US Snack Volume Decline Amid ‘Mixed’ Consumer Confidence
Earnings // April 30, 2024

Consumer confidence in the United States is mixed, with many shoppers looking for deals when it comes to chocolate, biscuits and baked snacks. That finding contrasts with consumer confidence in Europe, which is stable, and in emerging markets, where it is strong, consumer packaged goods (CPG) company Mondelez...

Pepsi: Snack, Soda Consumer Resiliency Drives Growth
Earnings // April 23, 2024

PepsiCo is crediting its quarterly growth to resilient consumer behavior, especially on an international scale.  The soda and snack food giant on Tuesday (April 23) released earnings showing 2.3% net revenue growth, while forecasting an additional 4% for the coming year. “I would say the consumer globally,...

P&G: Shoppers Are Done Trading Down to Private-Label
Earnings // April 19, 2024

Many consumers may have traded down to private-label brands in earlier stages of the current period of high inflation, but now, according to Procter & Gamble, shoppers are consistently staying loyal to their favorite name brands. On a call with analysts Friday (April 19) discussing...

Interviews & Exclusives
CPGs Use Guacamole and Super Bowl to Trot Out AI-Powered Consumer Experiences

February 06, 2024
Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI is even playing in the Super Bowl. Expect to see AI deployed in several Super Bowl commercials and marketing initiatives around the big event. The latest new in this area […]

P&G: Inflation Isn’t Keeping US Consumers From Buying More Expensive Brand Names

January 23, 2024
It turns out Procter & Gamble, the company which makes household staples like Tide detergent, Bounty paper towels, and Crest toothpaste, made more money last quarter because it raised prices...

Instacart Brings Digital Marketing to Brick-and-Mortar as CPG Ads Get Smarter

January 08, 2024
With grocery brands looking for more personalized, targeted ways to reach shoppers, Instacart is enabling in-store digital marketing with smart cart advertising. The grocery aggregator announced Monday (Jan. 8) that...

CPG Supplier Profit Margins Get Much-Needed Boost After Automating Deductions

June 24, 2022
Deductions occur when buyers fail to pay manufacturers the full price for their products as listed on their invoices, and they may occur for several reasons. Buyers could receive damaged...

Quick Reads
Visa and SKUx Team to Promote Digital Consumer Payments

May 16, 2024
Visa has launched a collaboration with digital payments company SKUx. “The agreement will accelerate digital transformation for select merchants and consumer packaged goods companies that leverage SKUx’s payment-based offer solutions — supporting a variety of client use cases; from customer acquisition, to loyalty, to consumer care and recovery, while ensuring a seamless, end-to-end consumer experience,” the companies said in […]

Kraft Heinz Sales Dip as Lower-Income Consumers Feel Squeezed

May 01, 2024
Cautious lower-income consumers and slower restaurant sales are squeezing Kraft Heinz. The packaged food product company on Wednesday (May 1) released earnings showing a 1.2% drop in sales, driven by lower-income consumers...

Mondelez Sees US Snack Volume Decline Amid ‘Mixed’ Consumer Confidence

April 30, 2024
Consumer confidence in the United States is mixed, with many shoppers looking for deals when it comes to chocolate, biscuits and baked snacks. That finding contrasts with consumer confidence in Europe, which...

Pepsi: Snack, Soda Consumer Resiliency Drives Growth

April 23, 2024
PepsiCo is crediting its quarterly growth to resilient consumer behavior, especially on an international scale.  The soda and snack food giant on Tuesday (April 23) released earnings showing 2.3% net revenue growth,...