Consumer Preferences news and trends

1 in 3 Shoppers Wants to Buy Local Products
Consumer Insights // June 18, 2024

As retailers look to win customers’ loyalty, PYMNTS Intelligence research finds that buying local goods is a top-of-mind concern for a significant share of consumers. By the Numbers For the recent “Generation Zillennial Report,” PYMNTS Intelligence surveyed more than 3,000 U.S. consumers in April about...

Brands Unveil Live Events as Consumers Spend More on Experiences
Retail // June 18, 2024

As consumers splurge on experiences while being more conservative in their retail spending, brands are finding that if they want to capture the public’s enthusiasm — and by doing so, their spending power — they may want to get into the live event space. Netflix,...

Zillennial Grocery Choices Show Appetite for Digital Content
Retail // June 05, 2024

Sandwiched between millennials and Generation Z are the zillennials, those born between 1991 and 1999 who have emerged as conscientious consumers.  As PYMNTS Intelligence reveals in “The Zillennial Paradox: Big Debt, Big Spending and a Conscience to Rule It All,” a report based on surveys...

Stitch Fix: Shoppers Splurging on Fashion Demand More Personalized Expertise
Earnings // June 04, 2024

Amid ongoing economic challenges, shoppers may be willing to spring for premium fashion service, but as Stitch Fix has seen, they need to know that they are going to be getting enough bang for their buck. These shoppers expect in-depth, personalized guidance, Stitch Fix CEO...

Interviews & Exclusives
1 in 3 Shoppers Wants to Buy Local Products

June 18, 2024
As retailers look to win customers’ loyalty, PYMNTS Intelligence research finds that buying local goods is a top-of-mind concern for a significant share of consumers. By the Numbers For the recent “Generation Zillennial Report,” PYMNTS Intelligence surveyed more than 3,000 U.S. consumers in April about their spending, finances and lifestyles. The results revealed that, across […]

Zillennial Grocery Choices Show Appetite for Digital Content

June 05, 2024
Sandwiched between millennials and Generation Z are the zillennials, those born between 1991 and 1999 who have emerged as conscientious consumers.  As PYMNTS Intelligence reveals in “The Zillennial Paradox: Big...

Consumers Opt-In for Digital Wallet Options That Manage Spending

May 17, 2024
As consumers look for simpler and more intuitive eCommerce experiences, Harvest Hosts sees providing more payment options as key to meeting shoppers’ demand to be able to control how they manage their...

Amazon Extends Home Goods Lead Over Walmart With Discounts

March 15, 2024
With mega-retailers Amazon and Walmart competing to secure consumers’ loyalty for high-ticket purchases such as furniture, the eCommerce giant is pulling further ahead by the quarter. This trend can be...

Quick Reads
Ex-Walmart US CEO Bill Simon Says Retailer Won’t Keep Affluent Shoppers

May 17, 2024
Walmart shouldn’t count on keeping the affluent customers it has recently gained, the retailer’s former U.S. CEO Bill Simon said Thursday (May 16). Speaking on CNBC’s Fast Money, Simon said that when the economic situation picks back up, affluent shoppers will go back to retailers that provide a premium experience, CNBC reported Thursday. Currently, Simon said, factors like food inflation […]

Apple iPhone Remains Teens’ Preferred Mobile Device

October 10, 2023
The Apple iPhone is reportedly on track to remain the mobile device of choice of nearly nine in 10 teens.  Eighty-seven percent of teens own an iPhone and 88% of...

Consumers More Cost-Conscious During Amazon’s Prime Big Deal Days

October 10, 2023
Shoppers are reportedly opting for affordable items during Amazon’s fall sale for Prime subscribers. Early data from the retailer’s Prime Big Deal Days event reveals that price-conscious shoppers are primarily...

Mobile Commerce To Break $250B By 2020

September 12, 2017
After something of a slow start, mobile eCommerce is set to make up half of all online sales by the year 2020 — worth nearly $250 billion annually. That forecast comes...