Unused gift cards sit idly in a drawer. The 333 rewards points a consumer accrued with a niche retailer will likely stay unredeemed because it’s a retailer that consumer shops infrequently — and the value of the points isn’t a great enough incentive to motivate a consumer to...
McDonald’s may seem like a latecomer to the digital loyalty game, but it may be a little more complicated than that. The company announced in late June that it will be rolling out its MyMcDonald’s Rewards loyalty program nationwide on Thursday (July 8). Many of...
The 1980s were known for consumers obsessing over airline miles, while the 2000s reflected shoppers’ love affair with getting cash back. But the 2020s could be the decade of sustainability rewards — and a time when credit card purchases take a turn towards protecting the...
Pierce Transit has announced that it is launching a two-month pilot with mobile app Miles in an effort to boost transit ridership, as well as reduce traffic congestion and single-occupant commuter trips. Silicon Valley-based Miles, which launched last summer, tracks users’ movements and rewards “miles,”...
June 07, 2023
If at first you don’t succeed, try, try again. That seems to be the prevailing sentiment Wednesday (June 7) when it was announced that the Credit Card Competition Act legislation is being reintroduced on Capitol Hill. This time around, there will be more sponsors across the aisles, as reports came that U.S. Sens. Dick Durbin (Democrat […]
October 25, 2021
Unused gift cards sit idly in a drawer. The 333 rewards points a consumer accrued with a niche retailer will likely stay unredeemed because it’s a retailer that consumer shops infrequently — and...
July 07, 2021
McDonald’s may seem like a latecomer to the digital loyalty game, but it may be a little more complicated than that. The company announced in late June that it will...
October 21, 2020
The 1980s were known for consumers obsessing over airline miles, while the 2000s reflected shoppers’ love affair with getting cash back. But the 2020s could be the decade of sustainability...
September 11, 2019
Pierce Transit has announced that it is launching a two-month pilot with mobile app Miles in an effort to boost transit ridership, as well as reduce traffic congestion and single-occupant commuter trips. Silicon Valley-based Miles, which launched last summer, tracks users’ movements and rewards “miles,” which can be redeemed for exclusive deals, services and experiences […]
August 06, 2015
The beacons are coming, the beacons are coming. Especially if one happens to shop at Target. Yesterday, the nation’s second-largest general retailer announced that it is rolling out beacons on...
