Content Creators news and trends

Google’s AI Search Feature Fuels Content Traffic Concerns
artificial intelligence // May 15, 2024

Google’s new artificial intelligence (AI)-powered search summaries could significantly impact online publishers by driving users away from their websites and toward the tech giant’s own results, potentially reshaping the online landscape and raising concerns among content creators who rely on website traffic for advertising revenue....

Visa Stresses Education as Small Businesses Confront Fraud Vulnerabilities
Fraud Attack // May 02, 2024

Most crimes, as the saying goes, are crimes of opportunity. And that’s bad news for small businesses, whose lack of resources and challenges when accessing financing often leaves them ill-prepared for fraud schemes and scams — particularly given the shot in the arm that innovations...

Real-Time Market Value Unlocks New Avenues for Creator Financing
Social Commerce // April 23, 2024

Access to financial resources is undeniably critical for business success. Without it, the road ahead can be fraught with challenges, potentially leading to the demise of even the most promising ventures.  Yet, for independent creators — whether they are influencers, musicians or content creators —...

Social Platforms and PayFacs Now Power the Creator Economy
Social Commerce // April 19, 2024

Whether it’s a viral Instagram post, an informative YouTube video, or a thought-provoking blog article, content creators are playing a pivotal role in shaping online narratives, engaging audiences and driving business outcomes in the connected economy.  In response to this growing trend, there has been...

Interviews & Exclusives
Visa Stresses Education as Small Businesses Confront Fraud Vulnerabilities

May 02, 2024
Most crimes, as the saying goes, are crimes of opportunity. And that’s bad news for small businesses, whose lack of resources and challenges when accessing financing often leaves them ill-prepared for fraud schemes and scams — particularly given the shot in the arm that innovations like artificial intelligence (AI) have given to bad actors. “Larger […]

Real-Time Market Value Unlocks New Avenues for Creator Financing

April 23, 2024
Access to financial resources is undeniably critical for business success. Without it, the road ahead can be fraught with challenges, potentially leading to the demise of even the most promising...

Social Platforms and PayFacs Now Power the Creator Economy

April 19, 2024
Whether it’s a viral Instagram post, an informative YouTube video, or a thought-provoking blog article, content creators are playing a pivotal role in shaping online narratives, engaging audiences and driving...

Quick Reads
LTK Adds Automatic Direct Message Tool to Creator Commerce Platform

June 20, 2024
LTK has enhanced its Creator Commerce platform with a new automatic direct message (DM) tool that makes it easier for creators to share the shopping details of their Instagram posts with their community. With this new tool, LTK DM, shoppers who comment “Shop” on an LTK Creator’s Instagram post will immediately receive an automated direct […]

Report: YouTube Laying Off 100 Members of Creator Partnerships Team

January 17, 2024
YouTube is reportedly laying off about 100 people from its creator partnerships team. The Google-owned business is restructuring and will consolidate the remaining members of that team under central leadership in each...

Facebook Introduces Reels A/B Testing Tool for Creators

November 02, 2023
Facebook has unveiled several new features designed to help creators enhance their content performance on the platform. These updates are part of Facebook’s professional dashboard, a comprehensive resource hub for creators,...

YouTube Unveils Features to Boost Creators’ Shopping Revenue

October 18, 2023
In an effort to empower content creators and maximize revenue potential, YouTube has unveiled features that simplify the marketing and sale of products within videos. These additions aim to enhance the...