As streaming services look to drive revenue, shoppable integrations are popping up in everything from mobile games to advertising breaks. As a recent Bloomberg report points out, Amazon Prime Video, which introduced advertisements in the United States on Monday (Jan. 29), has the advantage over...
As consumers increasingly expect commerce integrated into their day-to-day lives, spirits giant Brown-Forman, parent company of Jack Daniel’s, is looking to create more immersive online shopping experiences. In an interview with PYMNTS, Lynette Green, Brown-Forman’s integrated marketing communications manager, omnichannel for the USA and Canada,...
Throughout 2023, grocers stepped up their contextual commerce initiatives, not only expanding shoppable recipe content but also reaching new devices and digital platforms. Take, for instance, Kroger, which at the end of the year began targeting consumers’ connected kitchens. Earlier this month, GE Appliances announced...
As grocers seek ways to monetize consumers’ enthusiasm for digital culinary content, Home Chef is partnering with Delish to create meal kits based on the popular food media brand’s recipes. The Kroger-owned meal kit company on Monday (Dec. 18) announced the collaboration, which runs for...
June 03, 2024
Consumers are increasingly engaging across multiple devices even for formerly passive activities, such as viewing films, creating a commerce opportunity for brands that can provide a frictionless shopping journey. In an interview with PYMNTS, Evan Bregman, general manager of streaming at food and lifestyle media company Tastemade, described the way the company is seizing on […]
July 20, 2023
As artificial intelligence (AI) runs rampant in the retail industry, augmented reality (AR) solutions, high-quality imagery, relevant product recommendations and all attempts to get personalized are ramping up — making...
December 08, 2021
Restaurants and grocery stores have reached a turning point in their rush to meet consumers’ evolving demands, and the decisions they make now could either set them up for long-term...
September 24, 2021
Looking across the eCommerce landscape, it’s easy to see how Amazon has influenced merchants — first by teaching them the benefits of being in a marketplace, and then by giving...
October 16, 2023
Spotify said it doesn’t want music fans to have to wait for new artist merchandise. The streaming audio platform announced Monday (Oct. 16) that it was adding a dedicated “Merch Hub” to its app to make it easier for listeners to browse and shop for productions from their favorite artists. “Sporting merch from your favorite artists is […]
May 05, 2023
Meta has reportedly added one team and divested itself of another. The tech giant added 10 people experienced in artificial intelligence (AI) networking technology, Reuters reported Friday (May 5). It also struck...
March 21, 2023
Google is inviting users to try out Bard, its entry into the generative AI race. Writing on the Google blog, company officials said access to the artificial intelligence (AI) program would begin...
November 07, 2021
Facebook’s move to rebrand as Meta aspires to fold its social media world into the metaverse, but the tech giant is also said to have its ambitions rooted in the...
