Conversions news and trends

Etsy Hits 41M Active Buyers In Q1
Retail // May 09, 2019

With a push to improve search and discovery on its platform, Etsy beat analysts’ earnings estimates for the first quarter, but fell short on top-line revenues. The arts and crafts marketplace reported revenues of $169.3 million and earnings per share of 24 cents compared to...

How Top Merchants Are Tackling Subscription Conversions
Retail // January 25, 2019

To make life easier for customers, companies in many different industries, from consumer packaged goods to luxury automobiles, are adopting the subscription business model. While their product and service offerings may differ, many firms share a common challenge: They must provide shoppers with a smooth...

Walmart Tests New Payments Approach To Up Online Conversions
eCommerce // January 24, 2019

Walmart is testing out a new solution designed to automatically address soft declines on its eCommerce site. Walmart Labs, the technology arm of Walmart, discovered that most declined purchases on the retail giant’s site were soft declines, which are credit card rejections due to generic issuer errors...

Riskified Boosts Merchants’ Holiday Conversion Rates
Retail // December 18, 2018

With eCommerce booming, particularly during the current holiday shopping season, merchants are benefiting from Riskified, a startup that increases shopping cart conversions using machine learning algorithms. In a press release, Riskified said its technology is able to increase conversion rates for merchants by reviewing orders...

Interviews & Exclusives
Shopify: Online’s Biggest Liability Is A Friction-Filled Checkout

March 21, 2018
After two decades of online commerce, Mohammad Hashemi, General Manager of Financial Services at Shopify told Karen Webster, online checkout shouldn’t be a friction-filled mess anymore. So they’re fighting the problem, a host of online checking solutions, including Shopify Pay - and an eye toward resetting merchant’s data outlook.

Getting Customers Past The Worst Part Of Online Registration

March 12, 2018
There’s an art to getting people to sign up and pay for anything these days. More often than not, they’ll turn tail at the first sign of a registration page....

Quick Reads
Walmart Tests New Payments Approach To Up Online Conversions

January 24, 2019
Walmart is testing out a new solution designed to automatically address soft declines on its eCommerce site. Walmart Labs, the technology arm of Walmart, discovered that most declined purchases on the retail giant’s site were soft declines, which are credit card rejections due to generic issuer errors such as server timeout or issuer unavailability. While the site usually […]

Riskified Boosts Merchants’ Holiday Conversion Rates

December 18, 2018
With eCommerce booming, particularly during the current holiday shopping season, merchants are benefiting from Riskified, a startup that increases shopping cart conversions using machine learning algorithms. In a press release,...