Cookies news and trends

Amazon Launches Online Ad Partnership as Google Eliminates Tracking Cookies
Amazon // February 05, 2024

Amazon has teamed with British publishing giant Reach to obtain targeted customer ad data. The partnership, the subject of a Monday (Feb. 5) report by the Financial Times (FT), is happening as the media world is trying to deal with Google’s decision to eliminate tracking “cookies” from its browser....

Google to Test Limiting Cross-Site Tracking on Chrome Browser
Google // December 14, 2023

Google’s Chrome browser will begin testing a new feature that limits cross-site tracking by restricting website access to third-party cookies by default.  The new Tracking Protection feature will be rolled out to 1% of Chrome users globally on Jan. 4, the company said in a Thursday (Dec....

Pinterest Says It Doesn’t Need to Track Users to Be Relevant  
Social Commerce // October 30, 2023

Pinterest’s CEO, Bill Ready, made it clear on Monday (Oct. 30) that the social media platform is prepared to embrace a cookieless future, emphasizing that there’s no need to extensively track users. This statement reflects a fundamental aspect of Pinterest’s design, wherein users convey their...

Netherlands Consumer Group Sues Amazon Over Privacy Violations
Amazon // October 18, 2023

A Dutch consumer rights group is suing Amazon over its data tracking practices.  Stichting Data Bescherming Nederland (SDBN), a consumer rights group in the Netherlands, has filed a class-action lawsuit against Amazon, accusing the tech giant of violating the European Union’s privacy law, The Wall...

Quick Reads
Google Cookie Phase Out Postponed Yet Again

April 24, 2024
Google has once again delayed plans to eliminate third-party cookies on its Chrome browser. The tech giant made that announcement Tuesday (April 23) evening, soon after a British regulator expressed concerns about Google’s proposed alternative to using cookies, known as the Privacy Sandbox. Third-party cookies — pieces of software that track internet users as they browse — have […]

Amazon Launches Online Ad Partnership as Google Eliminates Tracking Cookies

February 05, 2024
Amazon has teamed with British publishing giant Reach to obtain targeted customer ad data. The partnership, the subject of a Monday (Feb. 5) report by the Financial Times (FT), is happening as the media...

Google to Test Limiting Cross-Site Tracking on Chrome Browser

December 14, 2023
Google’s Chrome browser will begin testing a new feature that limits cross-site tracking by restricting website access to third-party cookies by default.  The new Tracking Protection feature will be rolled out to...

Netherlands Consumer Group Sues Amazon Over Privacy Violations

October 18, 2023
A Dutch consumer rights group is suing Amazon over its data tracking practices.  Stichting Data Bescherming Nederland (SDBN), a consumer rights group in the Netherlands, has filed a class-action lawsuit...