In what may be the strongest sign yet that COVID-19 has not wrought the end of Western Civilization, the brewer of Budweiser, Corona and Stella Artois said on Thursday (July 30) that sales were up in June 2020 compared to June 2019. Anheuser-Busch InBev attributed...
The direct-to-consumer (DTC) trend attracted another big name this week, as Corona beer’s parent company, Constellation Brands, acquired media agency owner Gary Vaynerchuk’s Empathy Wines. The move follows the announcement in mid-June that The Macallan Scotch Whisky would also begin selling DTC, which has accelerated...
Someday this will be a marketing case study. You’re Constellation Brands. One of your leading brands is Corona beer. Then out of China comes a virus that has your name on it. You’re blowing up on social media for all the wrong reasons. And to...
Constellation Brands is not a household name, but the intoxicants it stands behind sure are — Robert Mondavi wine, Corona beer and Svedka vodka are all under the brand. These days, all three are facing a new competitor: cannabis. As Cannabis has rolled toward legalization...
July 30, 2020
In what may be the strongest sign yet that COVID-19 has not wrought the end of Western Civilization, the brewer of Budweiser, Corona and Stella Artois said on Thursday (July 30) that sales were up in June 2020 compared to June 2019. Anheuser-Busch InBev attributed the uptick to drinkers’ celebrations of the end of COVID-19 […]
October 31, 2017
Constellation Brands, a beer distributor that owns Corona, announced that it has signed an agreement to buy an almost 10 percent stake in Canopy Growth Corporation, the world’s largest publicly...
