Covergirl news and trends

Five Below Gives New Fuel To Brick-And-Mortar Retail
Retail // April 02, 2019

Consumers may be curbing their spending, and perhaps even anticipating a new recession, but that could all serve as fuel for certain types of retail expansion — in this case, more brick-and-mortar stores for deep discount chain Five Below. It stands as one recent example of...

Walmart Ups Digital Efforts With App, COVERGIRL AR Experience
Mobile Applications // February 09, 2018

In a push to make its in-store customer shopping experience easier in the face of growing eCommerce options, Walmart has rolled out a new version of its smartphone app. New features include store maps and shopping list builders, Bloomberg reported. The app will now contain...

Quick Reads
Coty Brings Back CoverGirl Tagline, TV Ads As It Tries To Undo Makeover

November 04, 2019
CoverGirl cosmetics maker Coty Inc. is making an about-face, years into a turnaround that hasn’t yet taken hold. The company is doing away with a revival plan hinged on bringing out new products as well as adding businesses, while its new strategy is to reduce debt, downsize and turn back a failed makeover of one […]

Walmart Ups Digital Efforts With App, COVERGIRL AR Experience

February 09, 2018
In a push to make its in-store customer shopping experience easier in the face of growing eCommerce options, Walmart has rolled out a new version of its smartphone app. New...