Creator Economy news and trends

Creators Unsure About X’s Revenue Potential as Numbers Drop
Social Commerce // March 24, 2024

Elon Musk’s attempts to woo creators onto X is reportedly an uphill battle. As The Wall Street Journal (WSJ) reported Sunday (March 24), Musk met with creators soon after acquiring the social media platform — then still known as Twitter — to find out how at make them...

LTK Says Everybody Wants to Become a Creator, but Is That a Good Thing?
Retail // December 26, 2023

The urge to play “creator” has spread like wildfire through our culture. People from all walks of life are itching to share their stories, skills and perspectives with a global audience either full time or through a side hustle. However, as the influx of creators...

Klarna Expands Creator Shops as Consumers Embrace Social Commerce
Social Commerce // November 13, 2023

Payments network Klarna has expanded its ad and marketing tools for creators and retailers.  The new offerings, announced Monday (Nov. 13), include new versions of the company’s Ad Manager and Creator Shops. “Building on our suite of marketing and ad solutions for retailers, Klarna’s Creator Shops and Ads...

Meta Offers Holiday Bonus to Instagram Creators
Meta // November 06, 2023

Meta has introduced new tools to help creators on its platforms generate revenue. Among these offerings, announced Monday (Nov. 6) is a test of an invite-only holiday bonus for Instagram creators in the United States, South Korea and Japan.  “The holiday bonus will reward creators for sharing their...

Interviews & Exclusives
LTK Says Everybody Wants to Become a Creator, but Is That a Good Thing?

December 26, 2023
The urge to play “creator” has spread like wildfire through our culture. People from all walks of life are itching to share their stories, skills and perspectives with a global audience either full time or through a side hustle. However, as the influx of creators continues to surge, the industry finds itself at the crossroads […]

Kanye-Adidas Split Shows Why Brands See Value in Self-Made Creators

October 25, 2022
As Adidas officially joins Gap and other businesses and brands in severing ties with the controversial musician turned fashion entrepreneur Kanye West, one unexpected winner is emerging from the ashes...

Quick Reads
Creators Unsure About X’s Revenue Potential as Numbers Drop

March 24, 2024
Elon Musk’s attempts to woo creators onto X is reportedly an uphill battle. As The Wall Street Journal (WSJ) reported Sunday (March 24), Musk met with creators soon after acquiring the social media platform — then still known as Twitter — to find out how at make them happy. He also wanted to know how YouTube draws in […]

Klarna Expands Creator Shops as Consumers Embrace Social Commerce

November 13, 2023
Payments network Klarna has expanded its ad and marketing tools for creators and retailers.  The new offerings, announced Monday (Nov. 13), include new versions of the company’s Ad Manager and Creator Shops. “Building...

Meta Offers Holiday Bonus to Instagram Creators

November 06, 2023
Meta has introduced new tools to help creators on its platforms generate revenue. Among these offerings, announced Monday (Nov. 6) is a test of an invite-only holiday bonus for Instagram creators in the...

CommentSold Buys PopshopLive to Launch Creator Commerce Platform

August 22, 2023
Live selling technology firm CommentSold says it has acquired mobile live streaming marketplace Popshoplive. The deal, announced Tuesday (Aug. 22), marks CommentSold’s (CS) entrance into direct-to-consumer commerce, the company said in a news release....