Creator Economy news and trends

LTK Offers Creators a ‘Co-Pilot’ to Reduce Workloads
Social Commerce // September 16, 2024

Creator commerce platform LTK has introduced a suite of business management tools. LTK Co-Pilot, announced Monday (Sept. 16), is designed to allow creators to spend less time on content creation and community management. “The job of a creator is never-ending and incredibly time-consuming — they are often covering what...

Etsy Offers Subscribers Free Shipping While Aiming for ‘Tremendous’ Growth
eCommerce // September 10, 2024

Etsy is reportedly aiming for “tremendous” growth opportunities by deploying free shipping and other new initiatives. CEO Josh Silverman and Chief Financial Officer Rachel Glaser said at a conference that Etsy seeks to distinguish itself from rivals like Amazon, Seeking Alpha reported Tuesday (Sept. 10). One of the company’s recently launched...

LTK Offers Creators More Control Over Commissions
Social Commerce // September 05, 2024

Creator commerce platform LTK says it’s giving creators more control over their earnings. The company on Thursday (Sept. 5) announced what it called “major” updates to its creator app, including one that gives creators access to all available commission rates on the platform. “Creators have...

LTK Begins Video-First Transformation of Platform for Creators, Businesses
Social Commerce // July 24, 2024

LTK, a platform for creators and their businesses, is transforming its app to be video-first. As part of this transformation, LTK has added a new shoppable video feed called Full-Screen Continuous Video and a new content guide called Daily Drops, the company said in a...

Interviews & Exclusives
Visa Redefines Small Business as Millions of Global Creators Gain Access to Capital and Financial Tools

November 12, 2024
The next generation of small businesses just might be the current generation of micro-businesses. They’re the creators. The 200 million plus community that populates sites like OnlyFans, Patreon, YouTube and Amplify with talent and skills from musicianship to fashion advice to stand-up comedy. And like any other business, these creators need to pay and get […]

LTK Says Everybody Wants to Become a Creator, but Is That a Good Thing?

December 26, 2023
The urge to play “creator” has spread like wildfire through our culture. People from all walks of life are itching to share their stories, skills and perspectives with a global...

Kanye-Adidas Split Shows Why Brands See Value in Self-Made Creators

October 25, 2022
As Adidas officially joins Gap and other businesses and brands in severing ties with the controversial musician turned fashion entrepreneur Kanye West, one unexpected winner is emerging from the ashes...

Quick Reads
LTK Offers Creators a ‘Co-Pilot’ to Reduce Workloads

September 16, 2024
Creator commerce platform LTK has introduced a suite of business management tools. LTK Co-Pilot, announced Monday (Sept. 16), is designed to allow creators to spend less time on content creation and community management. “The job of a creator is never-ending and incredibly time-consuming — they are often covering what an entire company does by themselves,” Kit Ulrich, general manager of […]

Etsy Offers Subscribers Free Shipping While Aiming for ‘Tremendous’ Growth

September 10, 2024
Etsy is reportedly aiming for “tremendous” growth opportunities by deploying free shipping and other new initiatives. CEO Josh Silverman and Chief Financial Officer Rachel Glaser said at a conference that Etsy seeks to distinguish...

LTK Offers Creators More Control Over Commissions

September 05, 2024
Creator commerce platform LTK says it’s giving creators more control over their earnings. The company on Thursday (Sept. 5) announced what it called “major” updates to its creator app, including...

LTK Begins Video-First Transformation of Platform for Creators, Businesses

July 24, 2024
LTK, a platform for creators and their businesses, is transforming its app to be video-first. As part of this transformation, LTK has added a new shoppable video feed called Full-Screen...