Creators news and trends

Meta Tests Invitation-Only Bonus Program for Creators on Threads
Meta // April 29, 2024

Meta is running a limited-time, invitation-only bonus program that lets creators earn money on the content they post on Threads. The company began testing the program in March with creators in the United States and might expand it to other regions if it is successful, TechCrunch reported Monday (April 29)....

YouTube Enables Creators to Curate Products, Build Virtual Store
Social Commerce // April 09, 2024

YouTube has added new shopping features for use by creators. “We’re excited to announce even more updates so viewers can shop for new favorites from the most loved creators,” Aditya Dhanrajani, director of product management, YouTube Shopping, wrote in a Tuesday (April 9) blog post. One of...

Creators Unsure About X’s Revenue Potential as Numbers Drop
Social Commerce // March 24, 2024

Elon Musk’s attempts to woo creators onto X is reportedly an uphill battle. As The Wall Street Journal (WSJ) reported Sunday (March 24), Musk met with creators soon after acquiring the social media platform — then still known as Twitter — to find out how at make them...

Klarna Expands Creator Shops as Consumers Embrace Social Commerce
Social Commerce // November 13, 2023

Payments network Klarna has expanded its ad and marketing tools for creators and retailers.  The new offerings, announced Monday (Nov. 13), include new versions of the company’s Ad Manager and Creator Shops. “Building on our suite of marketing and ad solutions for retailers, Klarna’s Creator Shops and Ads...

Interviews & Exclusives
The Digital Platform That Wants To Be A-Star-Is-Born Maker

August 09, 2019
There are still countless books to be written about whether the digital age — the technology, the processes, the seemingly endless retail and service choices, the tracking of personal data, the ability of nearly everyone to start a business or land a gig — is more about tyranny or democracy. That’s beyond our ken here at […]

Quick Reads
Meta Tests Invitation-Only Bonus Program for Creators on Threads

April 29, 2024
Meta is running a limited-time, invitation-only bonus program that lets creators earn money on the content they post on Threads. The company began testing the program in March with creators in the United States and might expand it to other regions if it is successful, TechCrunch reported Monday (April 29). Among the requirements listed on a Meta support page for […]

YouTube Enables Creators to Curate Products, Build Virtual Store

April 09, 2024
YouTube has added new shopping features for use by creators. “We’re excited to announce even more updates so viewers can shop for new favorites from the most loved creators,” Aditya Dhanrajani,...

Creators Unsure About X’s Revenue Potential as Numbers Drop

March 24, 2024
Elon Musk’s attempts to woo creators onto X is reportedly an uphill battle. As The Wall Street Journal (WSJ) reported Sunday (March 24), Musk met with creators soon after acquiring the social media...

Klarna Expands Creator Shops as Consumers Embrace Social Commerce

November 13, 2023
Payments network Klarna has expanded its ad and marketing tools for creators and retailers.  The new offerings, announced Monday (Nov. 13), include new versions of the company’s Ad Manager and Creator Shops. “Building...