Gopuff is expanding its advertising business overseas as leading players across the on-demand delivery business increasingly leverage these capabilities to boost their margins. The convenience delivery company announced Thursday (Aug. 31) that it is launching its ads platform in the United Kingdom, offering brands options...
Amazon is testing out a new display ad offering that will allow merchants selling on the site to buy spots that will follow shoppers around the web to get them back to Amazon to make a purchase. According to Bloomberg, this move can have a...
Criteo, a France-based ad tech company, is going to acquire the eCommerce startup HookLogic for $250 million, according to Adweek. The deal is expected to close in the fourth quarter, according to the report. HookLogic runs targeted posts on eCommerce sites, like Macy’s, Target or Procter...
Criteo, an eCommerce marketing tech vendor, published its latest report on mobile adoption, saying it continues to grow at record speed – and in the U.K. especially. In its 2015 Q1 report, Japan, South Korea and the U.K. – in that order – were the...
September 25, 2023
Shopify Audiences added new integrations with major advertising platforms Snap, TikTok and Criteo. The partnerships expand the reach and efficiency of Shopify Plus merchants, allowing them to target customers more effectively using their preferred advertising networks, Shopify said in a Monday (Sept. 25) blog post. The integrations join an existing lineup of channel partners, including […]
May 15, 2018
Amazon is testing out a new display ad offering that will allow merchants selling on the site to buy spots that will follow shoppers around the web to get them...
October 05, 2016
Criteo, a France-based ad tech company, is going to acquire the eCommerce startup HookLogic for $250 million, according to Adweek. The deal is expected to close in the fourth quarter, according...
June 26, 2015
Criteo, an eCommerce marketing tech vendor, published its latest report on mobile adoption, saying it continues to grow at record speed – and in the U.K. especially. In its 2015...
