Barbie still has consumers in a chokehold, and brands who have partnered with Mattel or were even referenced in the movie are reaping the benefits. The most recent brand benefiting from the Barbie effect is Birkenstock, which was mentioned in the Margot Robbie film. The...
Crocs is in the business of collaborations. It’s a skill many can learn from, as the footwear company reported $1.07 billion in revenue on Thursday (July 27). The skill has been noted by PYMNTS in the past, as it serves as a valuable lesson for others who...
“Barbie is one of the most inventive, immaculately crafted and surprising mainstream films in recent memory.” That’s what news outlet The Independent said in regard to the Barbie movie premier last weekend. But leading up to the much-awaited premiere, Barbie collaborations — both official and unofficial...
Crocs’ better-than-expected Q1 results are currently being attributed to the increasing consumer interest in casualization, comfort, sustainability, and personalization. During Q1, the comfort footwear company, which includes the Crocs and Heydude brands, revealed robust direct-to-consumer (D2C) growth for both labels. Crocs’ D2C revenue increased by...
August 28, 2023
The convergence of casualization, comfort, and personalization has become a potent force, reshaping the way people perceive and interact with brands. The modern consumer is seeking more than just clothing and accessories — they seek a reflection of their values, needs and identity. The intersection of casualization, comfort and personalization has given rise to a […]
February 16, 2023
Continued demand for casual footwear led Crocs to a record 2022. The shoemaker announced in a Thursday (Feb. 16) press release that it recorded $3.6 billion in revenue from its flagship brand and its Hey Dude line, with the company growing nearly 54% year over year. “We anticipate another record year in 2023 with growth […]
January 10, 2023
Consumer demand for casualization, comfort, sustainability and personalization is driving growth at Crocs. The casual footwear company expects year-over-year revenue growth of 53% in 2022 — higher than its recent...
November 03, 2022
Casual footwear company Crocs said revenues of its Hey Dude brand should surpass $1 billion next year as it begins selling the men’s shoe line overseas. “We’re going to put...
August 04, 2022
Casual footwear-maker Crocs said continued gains in its digital sales as well as strong uptake of its newly acquired Hey Dude brand helped drive record second-quarter sales but warned the...
