Customer Engagement news and trends

Yext to Expand Digital Marketing Platform With Hearsay Systems Acquisition
Acquisitions // June 10, 2024

Yext plans to acquire Hearsay Systems, saying the move will create a single digital marketing platform to power the customer journey and accelerate brands’ conversion of prospects into loyal customers. The acquisition will add Hearsay Systems’ compliant engagement solutions across social media, websites, text and...

Why Gen Z Can Be Credit Unions Best Friend or Worst Enemy
Credit Unions // May 22, 2024

In the current economic environment, Generation Z consumers struggle more than older consumers. Nonetheless, they are a growing demographic that financial service providers — including credit unions (CUs) — need to watch. This generation is made up primarily of digital-first consumers who manage and spend...

Restaurant Brands Tap Data Insights to Drive Engagement, Loyalty and Sales
Restaurant innovation // March 27, 2024

From enhancing customer experiences to optimizing operations, embracing digital transformation is no longer just an option but an imperative for success in today’s competitive landscape.  Against this backdrop, restaurant brands are leveraging digital technologies to not only adapt to evolving customer preferences but also to...

Digital Onboarding Raises $58 Million to Help Banks Engage Customers
Digital Onboarding // January 18, 2024

Digital Onboarding has secured a $58 million growth investment from equity firm Volition Capital to expand its digital engagement platform for banks and credit unions. This investment comes at a time when financial institutions are increasingly seeking digital solutions to enhance customer engagement and drive product adoption,...

Interviews & Exclusives
Why Gen Z Can Be Credit Unions Best Friend or Worst Enemy

May 22, 2024
In the current economic environment, Generation Z consumers struggle more than older consumers. Nonetheless, they are a growing demographic that financial service providers — including credit unions (CUs) — need to watch. This generation is made up primarily of digital-first consumers who manage and spend their money via digital channels. Financial institutions (FIs) can increase […]

The Four Growth Missions at the Heart of Treasury Transformation

November 01, 2022
From back office automation to company transformation. Amit Agarwal and Debopama Sen, global co-heads of payments, Citi Treasury and Trade Solutions, told Karen Webster that the technological “COVID toolkit” crafted...

Restaurants Compete to Make Loyalty Programs Stand Out as Consumers Join Multiple Programs

January 10, 2022
Most consumers returned to dining inside restaurants in 2021, but recently developed habits and digital preferences are determining the strength of their loyalty to their favorite restaurants, according to recent...

Report: Two-Thirds Of Digital Shoppers Will Bolt If They Feel Unsafe Online

August 04, 2021
In The Privacy Paradox: Securing Data To Build Customer Engagement, a collaboration with Very Good Security, PYMNTS examines the role of personally identifiable information (PII) protections in customer engagement and...

Quick Reads
Solana Labs Debuts Customer Engagement Platform Bond

June 12, 2024
Blockchain firm Solana Labs has debuted Bond, a customer engagement platform for brands. “By leveraging blockchain technology, Bond enables global brands to create personalized, transparent, and engaging digital experiences that deepen customer connections and drive long-term loyalty,” the company said in a Wednesday (June 12) news release. The company says Bond addresses the limits of loyalty programs. For […]

Yext to Expand Digital Marketing Platform With Hearsay Systems Acquisition

June 10, 2024
Yext plans to acquire Hearsay Systems, saying the move will create a single digital marketing platform to power the customer journey and accelerate brands’ conversion of prospects into loyal customers....

Digital Onboarding Raises $58 Million to Help Banks Engage Customers

January 18, 2024
Digital Onboarding has secured a $58 million growth investment from equity firm Volition Capital to expand its digital engagement platform for banks and credit unions. This investment comes at a time when...

Agora Launches Livestream Shopping Technology

October 26, 2023
Agora, a platform for real-time engagement application programming interfaces (APIs), has announced the wide availability of its technology to power livestream shopping experiences. The company’s solution enables brands, marketplaces and...