Customer Engagement news and trends

The RealReal’s CEO Shares From Platform’s ‘Growth Playbook’ After Strong Q3 
Retail // November 04, 2024

For Rati Sahi Levesque, newly appointed CEO at secondhand luxury goods marketplace The RealReal, her first week at the company’s helm was a promising one.  In a marketplace driven by value-conscious consumers, The RealReal reported third-quarter earnings Monday (Nov. 4) that exceeded expectations. Levesque succeeded John Koryl, who...

Data-Driven Dining: How McDonald’s, Chipotle and Chili’s Are Tapping Data to Fill Consumer Needs
Restaurant innovation // November 04, 2024

In the current landscape of fast-food and casual dining, brands like McDonald’s, Chipotle, and Chili’s are adapting to changing consumer preferences with value, innovation and engagement. McDonald’s is focused on providing everyday affordability while enhancing the customer experience, particularly through loyalty programs and menu adaptations...

Save A Lot Debuts Mobile App for First Loyalty Program
Retail // October 30, 2024

In a move that elevates the company’s digital transformation and modernizes the grocery shopping experience, Save A Lot is launching of its first loyalty program. Save A Lot, which operates 750 stores across 32 states, introduced its loyalty program, Save A Lot Rewards, through a...

Stitch Fix Hopes for Revenue Growth by 2026 as It Implements Transformation Strategy
Retail // September 24, 2024

As Stitch Fix, the online personal styling service, navigates a challenging retail landscape with a transformation strategy designed to revive its financial performance and client engagement, CEO Matt Baer is confident the company will return to revenue growth by the end of fiscal 2026. During...

Interviews & Exclusives
AI Firms Join Forces With eCommerce Giants to Improve Shopper Conversion

November 07, 2024
Coveo’s recent partnership with Shopify highlights a trend of artificial intelligence (AI) companies teaming up with eCommerce platforms to enhance customer engagement. Through this new collaboration, Shopify merchants gain access to Coveo’s AI for personalized search and product recommendations, helping online stores improve customer journeys and streamline operations. Experts say such partnerships are redefining the […]

Instacart Aims to Cement Online Grocery Presence by Converting Casual Users Into Regulars

September 10, 2024
Instacart is ramping up its efforts to capture and keep customers as it aims to cement its status in the online grocery sector. The company is concentrating on two primary...

Playing for Keeps: Hasbro’s New SVP Tackles Digital-First Future in Toy Industry

August 22, 2024
The toy business isn’t exactly fun and games these days. Amazon and Walmart have compressed the retail picture. The direct-to-consumer (D2C) business is suffering through post-pandemic growing pains and the...

Macy’s SVP Says Winning Back Customers Brand’s Top Priority

July 15, 2024
For Macy’s Senior Vice President, Customer Journey, Bennett Fox-Glassman, personalization boils down to two things. “Customers don’t come up and ask for personalization,” Fox-Glassman said at The Lead Summit in...

Quick Reads
Solana Labs Debuts Customer Engagement Platform Bond

June 12, 2024
Blockchain firm Solana Labs has debuted Bond, a customer engagement platform for brands. “By leveraging blockchain technology, Bond enables global brands to create personalized, transparent, and engaging digital experiences that deepen customer connections and drive long-term loyalty,” the company said in a Wednesday (June 12) news release. The company says Bond addresses the limits of loyalty programs. For […]

Yext to Expand Digital Marketing Platform With Hearsay Systems Acquisition

June 10, 2024
Yext plans to acquire Hearsay Systems, saying the move will create a single digital marketing platform to power the customer journey and accelerate brands’ conversion of prospects into loyal customers....

Digital Onboarding Raises $58 Million to Help Banks Engage Customers

January 18, 2024
Digital Onboarding has secured a $58 million growth investment from equity firm Volition Capital to expand its digital engagement platform for banks and credit unions. This investment comes at a time when...

Agora Launches Livestream Shopping Technology

October 26, 2023
Agora, a platform for real-time engagement application programming interfaces (APIs), has announced the wide availability of its technology to power livestream shopping experiences. The company’s solution enables brands, marketplaces and...