Customer Rewards news and trends

Sweetgreen Says Subscriptions Only Effective if They Reach Beyond Superfans 
Subscriptions // May 08, 2023

As restaurants look to subscription commerce to drive loyalty, fast-casual salad and bowl chain Sweetgreen notes that the model is only effective if it can appeal to those who are not already highly loyal. In an interview with PYMNTS, Daniel Shlossman, the brand’s chief marketing officer,...

Restaurants Refine Rewards Models to Deliver Loyalty 
Loyalty & Rewards // April 06, 2023

This week in restaurants, major brands step up loyalty rewards, and drone delivery takes off. Fast-casual chain Noodles & Company, for one, which has more than 450 locations, announced Monday (April 3) that it is updating its Noodles Rewards program to make perks available daily to...

Barnes & Noble Launches Two-Tiered Membership Program
Loyalty & Rewards // February 17, 2023

Barnes & Noble has expanded its offerings in the growing membership program competition. The retailer of books and digital media now offers both a free membership program and one that costs $40 a year. “Barnes & Noble is excited to introduce valued customers to two new membership levels,”...

Walmart Adds Rewards Program as Shoppers Watch Budgets
Retail // August 24, 2022

Aiming to offer additional savings to budget-conscious shoppers, Walmart has added a rewards program to its subscription platform Walmart+.  With the new Walmart Rewards, which launched Wednesday (Aug. 24), Walmart+ members can earn rewards on select items and then, on future purchases, apply them at...

Interviews & Exclusives
Seated CEO: It’s Time For Fine Dining To Join The Digital-First Fray

August 27, 2020
When Brice Gumpel and his girlfriend were successful New York food bloggers a few years back, the city was the Big Apple Tart for them — getting invited to meet Manhattan’s hottest chefs and dine on their artistic creations was a sweet gig. But while enjoying meal after brilliant meal, Brice was troubled by the old […]

Is Paying Consumers For Their Time The Future Of Physical Retail?

February 20, 2020
Among the more famous aphorisms of Benjamin Franklin was his 1748 observation that “time is money” —  a fancy way of saying that making money requires the input of time,...

Mastercard: It’s The End Of Rewards Points As We Know It

October 31, 2019
Consumers are awash in points. Starbucks gives them Stars, airlines give them frequent flier miles, Bee Built has Swarm Swag and Pixi Beauty hands out Pixi dust. Whatever they are...

Making C-Stores About Loyalty — Not Just Convenience

November 27, 2018
It’s the most valuable treasure in the world of payments and commerce: consumer loyalty. Of course, gaining it requires a sophisticated understanding of retail, marketing and transactional data, but also...

Quick Reads
Deliveroo Orders Drop, but Customers Up Spending by 10%

August 10, 2023
Deliveroo Plc, the British food delivery company, posted strong earnings on Thursday (Aug. 10) for the first half of 2023, even while total orders fell 6% as the company looks to return 250 million pounds ($317 million) to shareholders. Deliveroo customers placed 145.2 million orders in the first half, a drop of 6% from the prior […]

Barnes & Noble Launches Two-Tiered Membership Program

February 17, 2023
Barnes & Noble has expanded its offerings in the growing membership program competition. The retailer of books and digital media now offers both a free membership program and one that costs $40 a...

Walmart Adds Rewards Program as Shoppers Watch Budgets

August 24, 2022
Aiming to offer additional savings to budget-conscious shoppers, Walmart has added a rewards program to its subscription platform Walmart+.  With the new Walmart Rewards, which launched Wednesday (Aug. 24), Walmart+...

J.C. Penney Enhances Customer Benefits In Loyalty Program

July 11, 2017
J.C. Penney is launching a new loyalty program that allows points to roll over from month to month and gives cosmetics brand Sephora customers the chance to double-dip on rewards. According to...