D2c/page/3 news and trends

Zaelab Acquires Trellis to Bolster B2B eCommerce Offerings
Acquisitions // November 04, 2024

Digital commerce company Zaelab has acquired B2B-focused digital commerce and marketing solutions agency Trellis. The acquisition bolsters Zaelab’s service offerings in several areas, the company said in a news release Monday (Nov. 4). “With Trellis’ deep expertise in Direct-to-Consumer (‘D2C’) and Marketplace channels, Zaelab will now have the enhanced capability...

43% of Gen Z Consumers Prefer Buying Direct From Brands
Retail // October 11, 2024

As younger consumers reshape the retail landscape, their motivations, preferences, and behaviors provide invaluable insights for brands and retailers striving to stay ahead. A PYMNTS Intelligence report, “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces,” a collaboration with Adobe, analyzes the...

PepsiCo Adapts to Consumer Shift Toward Mini-Meals Amid Economic Pressures
Retail // October 08, 2024

Consumer spending trends are evolving. Take, for example, eating habits. PepsiCo Tuesday (Oct. 8) reported its third-quarter earnings — a 0.6% decline in net sales to $23.32 billion, alongside a modest 1.3% growth in organic revenue — which reflect a broader consumer shift toward value consciousness...

Can Levi’s Win the D2C Game? Brand Bets Big on Direct Connection With Consumers
Earnings // October 07, 2024

Levi Strauss & Co. is evaluating the possible sale of its Dockers brand amid its transformation to a direct-to-consumer (D2C)-first retailer. Once a dominant name in khakis, Dockers has struggled to maintain its relevance in a marketplace driven by changing consumer preferences and the rise...

Interviews & Exclusives
43% of Gen Z Consumers Prefer Buying Direct From Brands

October 11, 2024
As younger consumers reshape the retail landscape, their motivations, preferences, and behaviors provide invaluable insights for brands and retailers striving to stay ahead. A PYMNTS Intelligence report, “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces,” a collaboration with Adobe, analyzes the evolving dynamics of online shopping, unveiling distinct trends that set […]

Can Levi’s Win the D2C Game? Brand Bets Big on Direct Connection With Consumers

October 07, 2024
Levi Strauss & Co. is evaluating the possible sale of its Dockers brand amid its transformation to a direct-to-consumer (D2C)-first retailer. Once a dominant name in khakis, Dockers has struggled...

With New CEO, Can Nike Just Do It Again? Not This Year

October 01, 2024
The consequences of its flawed direct-to-consumer (D2C) strategy continue to haunt Nike. As reported Tuesday (Oct. 1), the company’s revenue showed weakness across all channels as it tried to curry...

Playing for Keeps: Hasbro’s New SVP Tackles Digital-First Future in Toy Industry

August 22, 2024
The toy business isn’t exactly fun and games these days. Amazon and Walmart have compressed the retail picture. The direct-to-consumer (D2C) business is suffering through post-pandemic growing pains and the...

Quick Reads
Zaelab Acquires Trellis to Bolster B2B eCommerce Offerings

November 04, 2024
Digital commerce company Zaelab has acquired B2B-focused digital commerce and marketing solutions agency Trellis. The acquisition bolsters Zaelab’s service offerings in several areas, the company said in a news release Monday (Nov. 4). “With Trellis’ deep expertise in Direct-to-Consumer (‘D2C’) and Marketplace channels, Zaelab will now have the enhanced capability to support B2B organizations across all major sales channels — […]

Nike Reports Continued Channel Shift From D2C to Wholesale

June 27, 2024
Nike continued its shift from direct-to-consumer (D2C) to wholesale channels over the past three months. During the quarter ended May 31, the footwear, apparel and equipment company’s Nike Direct revenues...

Pfizer Reportedly Plans D2C COVID and Migraine Drug Platform

May 01, 2024
Pharmaceutical giant Pfizer is reportedly creating an online platform selling anti-COVID and migraine medications. The platform, the subject of a Wednesday (May 1) Financial Times (FT) report, comes as drug makers are pushing...

Swap Raises $9 Million to Launch Global eCommerce Platform

April 30, 2024
Swap has raised $9 million in a Series A round to launch its global eCommerce platform designed to facilitate cross-border shipments. The new Swap Global will enable the company to help...