D2c/page/3 news and trends

Nike Reports Continued Channel Shift From D2C to Wholesale
Retail // June 27, 2024

Nike continued its shift from direct-to-consumer (D2C) to wholesale channels over the past three months. During the quarter ended May 31, the footwear, apparel and equipment company’s Nike Direct revenues were down 8% on a reported basis, to $5.1 billion, while its wholesale revenues were...

Consumers Tap Dad’s Summer Grilling Excitement for Father’s Day Gifting
Retail // June 11, 2024

As consumers seek Father’s Day gifting options more creative than yet another tie, some are buying their dads fancier cuts of meat as barbecue season gets into full swing. In an interview with PYMNTS, Reba Hatcher, chief commercial officer at ButcherBox, a direct-to-consumer (D2C) company...

Volatility and Uncertain Access to Capital Roil Direct to Consumer Brands
eCommerce // May 28, 2024

For direct to consumer companies, volatility may be the key certainty in an uncertain environment. The latest evidence came amid reports from The New York Times and other sites that Ampla — which offers lines of credit and corporate cards to what it terms “new...

Pfizer Reportedly Plans D2C COVID and Migraine Drug Platform
Prescriptions // May 01, 2024

Pharmaceutical giant Pfizer is reportedly creating an online platform selling anti-COVID and migraine medications. The platform, the subject of a Wednesday (May 1) Financial Times (FT) report, comes as drug makers are pushing to sell their products directly to consumers. According to the report, sources say Pfizer’s direct-to-consumer (D2C)...

Interviews & Exclusives
D2C Brand Builds Loyalty Offline, Gets New Customers In-Store

March 26, 2024
For brands relying on senses that cannot be communicated via eCommerce — smell, taste, touch — it can be difficult to build a pure-play direct-to-consumer (D2C) audience. Broken Top Candle Company is addressing this problem by leveraging brick-and-mortar stores to draw in new customers, while utilizing its D2C channels to promote long-term loyalty. In an […]

Diverse Product Selection Key for D2C Success, Says Grove CEO

March 20, 2024
As direct-to-consumer (D2C) brands look to win customers’ loyalty in an increasingly crowded eCommerce landscape, Grove Collaborative contends that those that can meet more of consumers’ day-to-day needs have a better shot...

Digital Transformations Help Small Farmers Find National Success

February 26, 2024
Niche markets need to scale their reach, too — and often, eCommerce is best way.  And while the direct-to-consumer (D2C) landscape made waves with products like cheaper eyeglasses and other...

D2C Brands Find Quicker Checkout May Cause Friction for High-Value Purchases

February 21, 2024
While direct-to-consumer brands may generally find that less is more when it comes to consumers’ checkout experiences, Sonos has found that for the high-consideration items it sells, adding more steps...

Quick Reads
Nike Reports Continued Channel Shift From D2C to Wholesale

June 27, 2024
Nike continued its shift from direct-to-consumer (D2C) to wholesale channels over the past three months. During the quarter ended May 31, the footwear, apparel and equipment company’s Nike Direct revenues were down 8% on a reported basis, to $5.1 billion, while its wholesale revenues were up 5%, reaching $7.1 billion, according to Thursday (June 27) […]

Pfizer Reportedly Plans D2C COVID and Migraine Drug Platform

May 01, 2024
Pharmaceutical giant Pfizer is reportedly creating an online platform selling anti-COVID and migraine medications. The platform, the subject of a Wednesday (May 1) Financial Times (FT) report, comes as drug makers are pushing...

Swap Raises $9 Million to Launch Global eCommerce Platform

April 30, 2024
Swap has raised $9 million in a Series A round to launch its global eCommerce platform designed to facilitate cross-border shipments. The new Swap Global will enable the company to help...

Levi’s Finds D2C Business Provides Greater Consumer Trend Insights

April 22, 2024
Levi Strauss has found that selling through its own stores gives it greater insights into consumer trends. The company’s D2C channels also allow it to test new products before making them available to...