Darryl Hicks news and trends

FlexPay CEO: Proposed ‘Click to Cancel’ Subscription Rule Could Harm Good Actors
Subscriptions // April 07, 2023

Almost no one doubts that some subscription companies make it difficult for their customers to cancel. The Federal Trade Commission (FTC) is recommending a streamlined path toward subscription cancellations, and FlexPay CEO Darryl Hicks told Karen Webster that the new “click to cancel” proposal will...

Mindbody and MyFitnessPal Say Customer Lifetime Value Metrics Challenged by Data
Subscriptions // March 30, 2023

Tracking customer lifetime value (LTV) is common practice across many segments. Still, PYMNTS research has revealed a gap in LTV tracking among subscription merchants that more companies are waking up to as retention moves to the forefront of subscription strategies. In a recent panel discussion...

Saving Failed Payments Key to Securing Subscriber Lifetime Value
Subscriptions // February 10, 2023

New research has revealed a staggering gap in the number of subscription companies that track customer lifetime value, which ironically is one of the key metrics for subscription success. For “The State of Subscription Business: Best Practices and Business Performance Drivers,” PYMNTS surveyed 200 decision-makers...

Report: Subscription Companies Deploy Best Practices in Tough Economy 
Subscription Commerce // January 10, 2023

Subscription companies are looking to deploy best practices as they deal with an economic downturn. That’s one of the findings of a new report released by global payments and technology company FlexPay and PYMNTS. “The State of Subscription Business: Best Practices and Business Performance Drivers”...

Interviews & Exclusives
The Failed Payments Recovery Missing Link

August 04, 2023
As more of 2023 is in the rearview mirror than in front of us, subscription businesses are having a tough time, according to FlexPay CEO Darryl Hicks. From FlexPay’s vantage point, serving a slew of subscription firms across a variety of verticals, “we see quite a few of our customers struggling with volume,” Hicks told […]

FlexPay CEO: Proposed ‘Click to Cancel’ Subscription Rule Could Harm Good Actors

April 07, 2023
Almost no one doubts that some subscription companies make it difficult for their customers to cancel. The Federal Trade Commission (FTC) is recommending a streamlined path toward subscription cancellations, and...

Mindbody and MyFitnessPal Say Customer Lifetime Value Metrics Challenged by Data

March 30, 2023
Tracking customer lifetime value (LTV) is common practice across many segments. Still, PYMNTS research has revealed a gap in LTV tracking among subscription merchants that more companies are waking up...

Payment Declines Are the ‘Silent Killer’ of Subscriber Lifetime Value

October 25, 2022
A payment decline feels like a slap in the face to subscribers, especially when it’s the result of a processing mistake on the part of a merchant or issuer. Timing...

Quick Reads
Report: Subscription Companies Deploy Best Practices in Tough Economy 

January 10, 2023
Subscription companies are looking to deploy best practices as they deal with an economic downturn. That’s one of the findings of a new report released by global payments and technology company FlexPay and PYMNTS. “The State of Subscription Business: Best Practices and Business Performance Drivers” found that 59% of subscription businesses say an economic downturn […]