Data Trust news and trends

As GDPR Looms, Trusting in a Trust for Data Analytics and Protection

March 19, 2018
Interviews & Exclusives
As GDPR Looms, Trusting in a Trust for Data Analytics and Protection

March 19, 2018
The deadline for compliance with the European General Data Protection Regulation framework is fast approaching.  Many companies aren’t ready yet. To get up to speed, and get data in place – in anonymized fashion – IBM and Mastercard have created Truata, a data trust.  CEO Felix Marx tells PYMNTS’ Karen Webster why companies should trust in the trust.