Dating Apps news and trends

Dating Apps Try to Woo Gen Z Women Amid Threats and Scams
Connected Economy // May 26, 2024

Dating apps have reportedly begun considering new features as younger women sour on their services. As the Financial Times (FT) reported Sunday (May 26), companies like Bumble and Match are planning to also increase content moderation and introduce other tools to improve women’s experiences, amid a rise in unsolicited material and...

Match Group Forecasts Revenue Below Analyst Estimates
Earnings // May 07, 2024

In a challenging market environment, Match Group, the parent company of dating apps Tinder, Hinge and OkCupid, is reportedly expecting lower than estimated quarterly revenue. The Dallas-based company has been grappling with weaker discretionary spending by users amid an uncertain economy, Reuters reported Tuesday (May 7). Match Group said Tuesday that its revenue...

Bumble Taps AI to Take Sting Out of Catfishing
Authentication // February 05, 2024

Bumble is employing artificial intelligence (AI) to ensure its dating profiles aren’t, well, artificial. “Our most recent research made one thing very clear: our members are anxious about the authenticity of their matches,” the company said Monday (Feb 5). “Worldwide, respondents cited fake profiles and the risk...

Tinder Sees Subscriptions Drop as Consumers Pull Back Amid Financial Challenges  
Earnings // January 31, 2024

Tinder is seeing its subscriber counts drop, as ongoing financial challenges put pressure on consumers’ budgets for nonessential services. Online dating giant Match Group shared in its fourth quarter 2023 financial results Wednesday (Jan. 31) that, across its banners, the number of paid users declined 5% year...

Interviews & Exclusives
New Bumble CEO Wants to Personalize Subscriptions to Reach Gen Z Singles

November 08, 2023
In an effort to get Generation Z consumers paying for its dating app, Bumble is rolling out subscription plans that are shorter-term and more personalized. On a call with analysts Tuesday (Nov. 7) discussing its third-quarter 2023 financial results, Whitney Wolfe Herd, the company’s founder and CEO (who will soon transition to executive chair) noted that […]

Musk’s X Sets Sights on Dating as Half of Urban Consumers Use Apps to Find...

October 30, 2023
While social media apps remain the primary means for consumers to connect with friends and family online, the adoption of dating apps is growing at a faster pace, with an...

Dating Apps Test Higher-Priced Tiers to Find Love Amid Decline in Paying Users

August 29, 2023
In a bid to increase revenue and cater to more intentional daters, dating apps such as Tinder, Bumble, and Grindr are testing the waters with higher-priced subscription tiers, with additional features such as unlimited...

Men 150% More Likely to Use Dating Apps Than Women

November 09, 2022
A close look at the social media habits of consumers reveals, to steal an old movie title, where the boys are. They’re online, and specifically, they’re on dating apps. PYMNTS’...

Quick Reads
Gen Z Wants to Meet Their Soul Mates in Person, Not Online

June 28, 2024
Dating events have reportedly become increasingly popular among young people as they seek alternative ways to meet people in a world once dominated by dating apps. Attendance at dating and singles events targeted at millennials and Gen Z has increased by 49% this year compared to last year, Bloomberg reported Friday (June 28), citing data from Eventbrite. The […]

Dating Apps Try to Woo Gen Z Women Amid Threats and Scams

May 26, 2024
Dating apps have reportedly begun considering new features as younger women sour on their services. As the Financial Times (FT) reported Sunday (May 26), companies like Bumble and Match are planning to also increase content...

Match Group Forecasts Revenue Below Analyst Estimates

May 07, 2024
In a challenging market environment, Match Group, the parent company of dating apps Tinder, Hinge and OkCupid, is reportedly expecting lower than estimated quarterly revenue. The Dallas-based company has been grappling with weaker discretionary spending by users...

Bumble Taps AI to Take Sting Out of Catfishing

February 05, 2024
Bumble is employing artificial intelligence (AI) to ensure its dating profiles aren’t, well, artificial. “Our most recent research made one thing very clear: our members are anxious about the authenticity of their...