Consumers are increasingly turning to digital channels to purchase alcohol, as Constellation Brands observes, but eCommerce in the industry has a long way to go. The beer, wine and spirits giant, parent company of a range of popular brands including Modelo, Corona, Svedka and more,...
Diageo — the world’s largest spirits maker and the firm behind Johnny Walker, Tanqueray Gin and Smirnoff Vodka — has taken a 1.3 billion pound ($1.7 billion) write-down as a result of a bigger-than-expected decline in sales, as demand for its range of alcoholic beverages...
Beverage brands are getting in the experiential retail spirit by crafting new spaces dedicated to encouraging libation aficionados to try out their products. Diageo’s Johnnie Walker, for instance, has set up a space dedicated to its whiskey not too far from Scotland over in Madrid,...
You’ll never guess which day of the year is the biggest day of sales for Guinness. Just kidding; you can very much guess it (it’s also up there in the title). On St. Patrick’s Day yesterday (March 17), PJ Media used the occasion to explore...
August 05, 2020
Diageo — the world’s largest spirits maker and the firm behind Johnny Walker, Tanqueray Gin and Smirnoff Vodka — has taken a 1.3 billion pound ($1.7 billion) write-down as a result of a bigger-than-expected decline in sales, as demand for its range of alcoholic beverages has plummeted in nearly all markets. The write-down relates to […]
March 18, 2016
You’ll never guess which day of the year is the biggest day of sales for Guinness. Just kidding; you can very much guess it (it’s also up there in the title). On St. Patrick’s Day yesterday (March 17), PJ Media used the occasion to explore some fun facts about the Dublin, Ireland-based stout company owned […]
