Dickies news and trends

Vans Parent CEO Departs as Company Predicts Weakening Sales
Retail // December 05, 2022

Clothing maker VF Corporation has projected a gloomier 2023 sales outlook, citing waning consumer demand. The Denver company — parent to brands such as Vans, Timberland, Dickies and The North Face — made this forecast Monday (Dec. 5) while also announcing the retirement of CEO...

North Face Parent VF Corp Sees Elevated Inventories and Cautious Spending
Retail // October 27, 2022

With an arsenal of a dozen brands and D2C websites, a vast wholesale business and 1,300 of its own physical stores, VF Corporation has a unique purview of the global apparel industry. While the Denver-based holding company is actively pushing new product designs, designer partnerships...

Today in Data: Dickies Virtual Fitting Benefits Everyone; Opinions of Affirm Vary; Brands Seek Super...
Today In Data // February 15, 2022

Today in Data, Dickies virtual fitting tool converts more happy customers and reduces the number of returns. Plus, Affirm draws different reactions from investors, consumers and merchants, and brands rely more than ever on loyalty programs through super apps. Data 120: Number of years VF...

VF’s Dickies Brand Boosts Conversions, Slashes Returns With Virtual Fitting
Retail // February 14, 2022

Less than a year into an artificial intelligence (AI)-driven virtual fitting program, VF Corp. is seeing a surge in customer buying and satisfaction as well as a reduction in returns. This, according to a client case study published this month by California-based 3DLOOK, which teamed up with...

Quick Reads
North Face Parent VF Corp Mulls Asset Sales, Sharper Focus as Vans Slumps

February 08, 2023
Innovation and a better shopping experience are on the agenda for the Vans brand. These targets are being pursued after the action sports footwear and apparel brand saw a 13% decline in revenue while parent company VF Corp. saw a 3% dip during the quarter ended Dec. 31, the company said in a presentation released […]

Vans Parent CEO Departs as Company Predicts Weakening Sales

December 05, 2022
Clothing maker VF Corporation has projected a gloomier 2023 sales outlook, citing waning consumer demand. The Denver company — parent to brands such as Vans, Timberland, Dickies and The North...

VF Corporation Locking In Inventory Early with Supply Chain Snags Ongoing

February 08, 2022
VF Corporation — whose stable of brands include Dickies, Timberland, The North Face and Vans — has begun buying the raw materials for its apparel and footwear on an average...