Digital Activities news and trends

Consumers Now Want Digital in Everything, Everywhere, All at Once, Study Finds
News // March 29, 2023

Tech layoffs are running rampant. With inveterate titans like Meta, Google and Microsoft laying off thousands of workers, many are beginning to wonder whether digital growth and consumers’ appetite for digital is starting to cool now that pandemic restrictions are a thing of the past....

America’s Digital Transformation Is Slow, Steady and Driven by Routine
Connected Economy // December 22, 2022

Global digital transformation edged forward again in Q3 2022, increasing 0.7% from Q2, reflecting a continued rise in digital activities across the 11 economies we study. PYMNTS’ latest research identifies a critical shift in Q3: Consumers added more digital activities to their daily lives. We...

Are Millennials and Super Apps a Match Made in Connected Heaven?
Technology // October 20, 2022

Consumers are inundated by digital interactions and online choices, and the constant flow of digital actions can be daunting. Many use multiple devices to curate their lives but can be overwhelmed by the sheer volume of digital tasks they must handle daily. For the most...

Super Apps Promise Relief for Always On Millennials
Technology // October 10, 2022

Millennials are the world’s first truly digital-first consumers. Having come of age with computers, smartphones and other connected devices in hand, they are accustomed to performing nearly every one of their routine activities online. Now, millennials are leading the way on the drive to consolidate...

Interviews & Exclusives
Digital Has Become a Way of Daily Life for 622M Consumers in 11 Global Markets

May 17, 2023
The global digital transformation is continuing. Global digital engagement hit a new peak in the first quarter of 2023, rising 2.4% year over year as consumers engaged in 6.5% more digital activities daily. PYMNTS’ latest research found powerful network effects. Consumers’ increased digital engagement is not confined to one area, but instead amplifies engagement across […]

Consumers Now Want Digital in Everything, Everywhere, All at Once, Study Finds

March 29, 2023
Tech layoffs are running rampant. With inveterate titans like Meta, Google and Microsoft laying off thousands of workers, many are beginning to wonder whether digital growth and consumers’ appetite for...

Are Millennials and Super Apps a Match Made in Connected Heaven?

October 20, 2022
Consumers are inundated by digital interactions and online choices, and the constant flow of digital actions can be daunting. Many use multiple devices to curate their lives but can be...