Digital Activities news and trends

Spain Emerges as Pivotal Player Within EU’s Digital Strategy
Connected Economy // July 11, 2024

Their hometown heroes have reached the Champions League football final, and Spain is near the top of the table in PYMNTS Intelligence’s How The World Does Digital report. Capturing a statistically representative sample of 817 million consumers, Spain is among 11 countries included in the...

How the World Does Digital: Brazil Emerges as Leader in Digital Transformation
Consumer Insights // July 03, 2024

Brazil might be known for samba, soccer and sugar. But you can now add digital transformation to that list. According to PYMNTS Intelligence’s recently released landmark report “How the World Does Digital,” this country with a population of 215 million has emerged as the global...

Digital Has Become a Way of Daily Life for 622M Consumers in 11 Global Markets
Connected Economy // May 17, 2023

The global digital transformation is continuing. Global digital engagement hit a new peak in the first quarter of 2023, rising 2.4% year over year as consumers engaged in 6.5% more digital activities daily. PYMNTS’ latest research found powerful network effects. Consumers’ increased digital engagement is...

Consumers Now Want Digital in Everything, Everywhere, All at Once, Study Finds
News // March 29, 2023

Tech layoffs are running rampant. With inveterate titans like Meta, Google and Microsoft laying off thousands of workers, many are beginning to wonder whether digital growth and consumers’ appetite for digital is starting to cool now that pandemic restrictions are a thing of the past....

Interviews & Exclusives
How the Generations Navigate the Digital Economy: An 11 Country Perspective

July 23, 2024
In an era defined by rapid technological evolution, each generation brings its own distinct approach to digital engagement. This insight emerges from the PYMNTS Intelligence report, “How The World Does Digital,” which dives deep into global generational habits, offering critical guidance for businesses shaping their digital strategies. Generation Z, born between the mid-1990s and early […]

Spain Emerges as Pivotal Player Within EU’s Digital Strategy

July 11, 2024
Their hometown heroes have reached the Champions League football final, and Spain is near the top of the table in PYMNTS Intelligence’s How The World Does Digital report. Capturing a...

How the World Does Digital: Brazil Emerges as Leader in Digital Transformation

July 03, 2024
Brazil might be known for samba, soccer and sugar. But you can now add digital transformation to that list. According to PYMNTS Intelligence’s recently released landmark report “How the World...

Digital Has Become a Way of Daily Life for 622M Consumers in 11 Global Markets

May 17, 2023
The global digital transformation is continuing. Global digital engagement hit a new peak in the first quarter of 2023, rising 2.4% year over year as consumers engaged in 6.5% more...