Digital Advertising news and trends

Google Cookie Phase Out Postponed Yet Again
Google // April 24, 2024

Google has once again delayed plans to eliminate third-party cookies on its Chrome browser. The tech giant made that announcement Tuesday (April 23) evening, soon after a British regulator expressed concerns about Google’s proposed alternative to using cookies, known as the Privacy Sandbox. Third-party cookies — pieces of...

Aleph Launches Dedicated Unit for Cross-Border Payments and Credit Underwriting
Cross-border Payments // August 16, 2023

Aleph, a global enabler of digital advertising, has launched Aleph Payments, a dedicated unit aimed at simplifying cross-border payments and credit underwriting. This move comes as the digital advertising industry is projected to reach $766 billion by 2025, with global remittance and cross-border payments estimated to...

Walmart and Kroger Aim to Increase Market Share as In-Store Advertising Gains Momentum 
Retail // August 09, 2023

If you’ve stepped inside a store recently, maybe a Target or Kroger, you might have noticed digital in-store advertising — an upgraded rendition of the traditional grocery flyer or hanging banners. These advertisements are about to become more commonplace as brands and retailers seek additional...

Tech Giants See Boost in Advertising Revenue, but Will It Last? 
Retail // May 03, 2023

Recent quarterly reports indicate that major tech companies such as Amazon and Meta have experienced a boost in advertising revenue, suggesting a possible recovery of the digital advertising industry. However, as retail media gains momentum and brands and retailers seek new ways to attract and...

Interviews & Exclusives
Google Feels The Cost-Per-Click Squeeze In Q4

February 05, 2019
Alphabet managed to beat Wall Street expectations for both earnings and revenue in the final quarter of 2018. Earnings came in at $12.77 per share, well ahead of the consensus estimate of $10.82. Meanwhile revenue came in at $39.28 billion, comfortably ahead of the $38.93 billion, according to analyst expectations. As always, Alphabet’s advertising revenue was […]

Blockchain Tracker: Blockchain’s Role In Digital Advertising

April 28, 2017
Although it’s still in its infancy stage of being used outside of the financial arena, blockchain technology is slowly showing signs of impacting other industries. On the tip of everyone’s...

Quick Reads
Google Antitrust Trial to Proceed After Judge Denies Motion to Dismiss

June 14, 2024
A judge denied Google’s motion to end U.S. antitrust regulators’ case focusing on its digital advertising. In a Friday (June 14) hearing, U.S. District Judge Leonie Brinkema ruled that Google must face a trial, Reuters reported Friday. The Justice Department’s case claims that Google illegally dominates the online advertising technology market, according to the report. In its motion […]

Google Cookie Phase Out Postponed Yet Again

April 24, 2024
Google has once again delayed plans to eliminate third-party cookies on its Chrome browser. The tech giant made that announcement Tuesday (April 23) evening, soon after a British regulator expressed concerns about Google’s...

Aleph Launches Dedicated Unit for Cross-Border Payments and Credit Underwriting

August 16, 2023
Aleph, a global enabler of digital advertising, has launched Aleph Payments, a dedicated unit aimed at simplifying cross-border payments and credit underwriting. This move comes as the digital advertising industry is...

Report: TikTok Shuffles US Leadership as It Grows eCommerce and Games

November 08, 2022
Facing the same declines in digital advertising faced by its rivals Meta and Snap, social media platform TikTok has reportedly made several changes in the leadership of its operations in...