Shopping is a social experience in more ways than one. Consumers are busy, attached to their smartphones and used to scrolling past thousands of product images per day. They’re using social apps like Instagram to make purchases right from their feed instead of heading to...
Buying and selling home improvement goods has long been a source of frustration for consumers and merchants alike. For shoppers, installing something only to dislike how it looks means having to dismantle and return it. To solve this problem, many retailers are looking to utilize...
Augmented reality (AR) has long been associated with games like Pokémon Go and Zombies, Run! However, AR is now rewriting the rules of the retail game. A growing number of retailers are leveraging the technology to entice customers with a “try before you buy” shopping...
Artificial intelligence (AI) and machine learning (ML) are blurring the divide between online and in-store shopping, and bringing an all-new human element into retail. By incorporating visual recognition technology and artificial intelligence into their business models, retailers like Neiman Marcus, IKEA, H&M, west elm and...
