Digital Engagement news and trends

Expedia Focuses on Personalization, Loyalty and App Enhancements
Earnings // November 07, 2024

Expedia Group is prioritizing digital engagement and personalized customer experiences as key drivers of growth. The company’s third-quarter financial results reflect a strategic focus on technology and customer loyalty initiatives, particularly through its mobile app and its loyalty program, One Key. The integration of generative...

Connecting With Consumers: Hasbro and Mattel Embrace Digital Strategies
Retail // October 24, 2024

As Hasbro and Mattel revamp their strategies, the toy industry is entering a phase driven by digital transformation and consumer connectivity. Hasbro is capitalizing on its strengths in gaming and licensing, refreshing cherished franchises and expanding its intellectual property through digital platforms. At the same...

 Bausch + Lomb Launches Digital Marketplace for Eye Care
Healthcare // October 24, 2024

In a move set to illuminate the eye care landscape, Bausch + Lomb Corporation launched Opal, an eCommerce marketplace designed to streamline the ordering process for contact lenses and, in the future, select over-the-counter products. The introduction of Opal reflects Bausch + Lomb’s commitment to...

From AI to Esports: Digital Evolution Goes for Gold at Paris Olympics
News // July 24, 2024

Artificial intelligence (AI) is set to transform the landscape of the 2024 Paris Olympic Games, ushering in a possible wave of technological advancement and operational efficiency. Guided by the International Olympic Committee (IOC) and its Olympic AI Agenda, AI initiatives will encompass protecting athletes from...

Interviews & Exclusives
From AI to Esports: Digital Evolution Goes for Gold at Paris Olympics

July 24, 2024
Artificial intelligence (AI) is set to transform the landscape of the 2024 Paris Olympic Games, ushering in a possible wave of technological advancement and operational efficiency. Guided by the International Olympic Committee (IOC) and its Olympic AI Agenda, AI initiatives will encompass protecting athletes from online threats, enriching broadcast experiences with dynamic multilingual highlights and […]

How the Generations Navigate the Digital Economy: An 11 Country Perspective

July 23, 2024
In an era defined by rapid technological evolution, each generation brings its own distinct approach to digital engagement. This insight emerges from the PYMNTS Intelligence report, “How The World Does...

Japan’s Boomers and Seniors Don’t Like Digital. Why That’s a Problem.

July 19, 2024
In the Land of the Rising Sun, where tradition meets technology, Japan is navigating a digital crossroads. Despite pioneering 3G technology and boasting a vibrant mobile culture, the nation finds...

How the World Does Digital: Germany Lags in Digital Engagement

July 18, 2024
As the largest economy in the European Union, Germany surprisingly ranks near the bottom in digital engagement among the 11 countries studied in PYMNTS Intelligence’s “How the World Does Digital”...

Quick Reads
FCC Offers Broadband Subsidies to Narrow ‘Digital Divide’

August 06, 2023
The Federal Communications Commission (FCC) says it wants to make broadband service more affordable. To that end, the commission last week announced plans to offer $75-per-month subsidies for lower-income households in some “high-cost” parts of the U.S. The plan, announced last week, is being run through the government’s Affordable Connectivity Program (ACP), as directed by […]

Impel Raises $104M to Help Car Dealers Improve Digital Engagement

January 19, 2023
Impel has raised $104 million to grow its digital engagement software for automotive manufacturers, dealers and third-party marketplaces. The company will use the new capital to develop new products and pursue...