Yext plans to acquire Hearsay Systems, saying the move will create a single digital marketing platform to power the customer journey and accelerate brands’ conversion of prospects into loyal customers. The acquisition will add Hearsay Systems’ compliant engagement solutions across social media, websites, text and...
McDonald’s is reportedly set to modernize its marketing strategy by launching a digital marketing fund to be paid into by its U.S. franchisees. The move aims to modernize the fast-food giant’s marketing approach, enhance its competitive advantage and strengthen its position in the digital business landscape, CNBC reported Thursday (May 9), citing an...
Hasbro may be seeing digital growth via its gaming business, but as consumers buy fewer nice-to-have products, the toys and games company continues to struggle. The Rhode Island-based company shared in its fourth quarter and full year 2023 financial results that it saw a 10%...
Ibotta, the digital marketing software firm, is reportedly gearing up for an initial public offering (IPO) that could value the company at $2 billion or more. To assist with the IPO, Ibotta has enlisted the help of Goldman Sachs Group and Citigroup as advisers, Bloomberg reported Thursday (Nov. 2), citing unnamed...
July 25, 2024
In a move that could transform online shopping, Microsoft’s Bing fired back at Google this week with its own artificial intelligence (AI)-powered “generative search” feature. And it’s not the only one in development. Microsoft’s latest gambit involves testing a system that marries conventional search results with AI-powered language models. “This is another important step in evolving […]
March 04, 2019
Allow us at PYMNTS to take a brief step back and admire the landscape — in this case, the growing, though still young, connected vehicle ecosystem. A decade or two...
July 05, 2018
By the cultural standards of today, the technology is ancient, born amid hot jazz and bootleg booze, when memories of the slaughters of the “The Great War” — now called...
April 20, 2017
With Costco increasingly in the rearview mirror, American Express hurdled Street estimates, as members spent more both here and abroad.
June 10, 2024
Yext plans to acquire Hearsay Systems, saying the move will create a single digital marketing platform to power the customer journey and accelerate brands’ conversion of prospects into loyal customers. The acquisition will add Hearsay Systems’ compliant engagement solutions across social media, websites, text and voice to Yext’s digital presence management platform, the companies said […]
November 02, 2023
Ibotta, the digital marketing software firm, is reportedly gearing up for an initial public offering (IPO) that could value the company at $2 billion or more. To assist with the...
January 07, 2020
MoneyGram reported a record-breaking online transaction growth over the holiday period. Between Dec. 1 and Dec. 25, the company, a leader in money transfer services, reported a transaction growth of...
June 20, 2019
Through an Alibaba Group Holding Ltd program that offers years of shopping history for consumers, Bestore Co Ltd intends to connect technology for facial recognition with the online retailer’s account...
