In the age of digital supremacy, Generation Z has positioned itself as the vanguard of a fresh wave of consumer habits. Growing up amid smartphones, social media, and immediate connectivity, Gen Z isn’t merely digitally adept — they’re consummate shoppers. This technologically savvy cohort isn’t...
Consumer packaged goods (CPG) companies, through their retail partners, sell scores of items every day that are essentials for individuals and households. In these days of stress and uncertainty, as the holidays loom, it may be no surprise that candy and cookies are top of...
While other brands are seeing the benefits of retailer partnerships, Levi’s has entirely different POV. In fact, it’s leading Levi’s to place major bets on its direct-to-consumer (D2C) strategy. “Over the last decade, the company has made phenomenal progress, more than doubling our D2C revenue while engaging...
Direct-to-consumer (D2C) clothing and footwear retailer Allbirds on Tuesday (Aug. 8) posted “better-than-expected” second quarter earnings, amid decreases in average selling prices, currency exchange headwinds and an overall challenging macroeconomic environment. This comes as the San Francisco-based footwear brand continues to focus on transforming its business...
October 01, 2024
The consequences of its flawed direct-to-consumer (D2C) strategy continue to haunt Nike. As reported Tuesday (Oct. 1), the company’s revenue showed weakness across all channels as it tried to curry favor with its wholesale partners and recapture some of the magic that brought it double-digit growth a decade ago. “We are moving aggressively to shift […]
December 11, 2023
In the age of digital supremacy, Generation Z has positioned itself as the vanguard of a fresh wave of consumer habits. Growing up amid smartphones, social media, and immediate connectivity,...
May 02, 2023
As shoppers resume their in-store experiences, brands and retailers are reassessing their selling strategies. Retailers are seeking to enhance their interactive displays to entice more consumers, while brands are striving...
August 08, 2023
Direct-to-consumer (D2C) clothing and footwear retailer Allbirds on Tuesday (Aug. 8) posted “better-than-expected” second quarter earnings, amid decreases in average selling prices, currency exchange headwinds and an overall challenging macroeconomic environment. This comes as the San Francisco-based footwear brand continues to focus on transforming its business to drive growth. According to Q2 results, the company posted […]
May 10, 2022
Commerce tech company Payoneer will now offer payment acceptance for direct-to-customer (DTC) webstores with its new service Payoneer Checkout, a press release says. Payoneer Checkout will add a way for...
